Founding GTM Lead, API Platform

VEED; Amsterdam; Hybrid; EUR 107,000 - 134,000; Full time

Benefits offered by this job

Monthly subsidy programme

Unlimited paid holidays

Home office set-up

Equity

Job summary

VEED is seeking a Founding GTM Lead for API to own the commercial playbook and revenue for a new API business. You’ll shape ICP, pricing, and the outbound motion, driving end-to-end cycles from prospecting to close with AI-driven tooling.

You’ll build demos and engage senior technical buyers while collaborating with Research, Product, Marketing, and Finance to scale VEED’s API ecosystem. This is an AI-first, early-stage role with hybrid work in Amsterdam.

Qualifications

• Experience launching GTM motions in early-stage tech.
• Proven ability to define ICP and forecast.
• Experience selling API or developer-facing products is a plus.
• Comfort with AI-first products and informal orgs.

Responsibilities

• Define GTM motion, ICP, pricing and packaging.
• Own API revenue end-to-end: prospecting, qualification, demos, negotiation and close.
• Run AI-first outbound motion with AI agents.
• Prototype demos with API integrations for prospect use cases.
• Engage technical buyers: founders, CTOs, and engineering leaders.
• Collaborate with Marketing, Engineering, Finance, Core Business Sales, Customer Success and Legal.
• Feed usage and revenue insights back to product and leadership to shape roadmap and pricing.
• Build and close with cross-functional teams to secure deals.

Skills

Strategic thinking

Execution

AI-first mindset

Self-driven

Negotiation

Pipeline management

Commercial acumen

Outbound sales

Tools

Cursor

Claude

Lovable

Job description

VEED is seeking a Founding GTM Lead for API to own the commercial playbook and revenue for a new API business. You’ll shape ICP, pricing, and the outbound motion, driving end-to-end cycles from prospecting to close with AI-driven tooling.

You’ll build demos and engage senior technical buyers while collaborating with Research, Product, Marketing, and Finance to scale VEED’s API ecosystem. This is an AI-first, early-stage role with hybrid work in Amsterdam.