GTM Engineer (Outbound) – Amsterdam

Promptwatch; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary based on experience

Meaningful equity package

Office in Amsterdam

Team off‑sites and events

Direct collaboration with founders

Job summary

Promptwatch, based in Amsterdam, is seeking its first Head of Outbound / GTM Engineer to build a world-class outbound engine from the ground up. You will work directly with the CEO, Sales, Marketing, and Product to design, build, and continuously optimize go-to-market systems.

This highly strategic and hands‑on role combines growth, sales, data, automation, and AI to generate predictable pipeline and scale outbound as Promptwatch expands across Europe and the United States.

Qualifications

• 5+ years of experience in Outbound, Growth, Revenue Operations, Sales Engineering, GTM Engineering, or a similar commercial role.
• Proven experience building outbound programs in a B2B SaaS startup or scale‑up.
• Strong understanding of modern outbound methodologies and account‑based prospecting.
• Experience with CRM platforms, sales engagement tools, enrichment providers, and workflow automation.
• Passion for AI and using technology to automate repetitive commercial processes.
• Highly analytical with strong problem‑solving skills.
• Comfortable writing copy, designing systems, analyzing data, and experimenting quickly.
• Entrepreneurial mindset with exceptional ownership.
• Excellent collaboration skills across Sales, Marketing, Product, and Customer Success

Responsibilities

• Build and own Promptwatch's outbound strategy across the US and Europe.
• Design scalable outbound systems that consistently generate qualified pipeline.
• Define ICPs, account segmentation, buying signals, and prioritization frameworks.
• Build AI-powered prospecting, enrichment, personalization, and outreach workflows.
• Experiment with new outbound channels, messaging strategies, and campaign structures.
• Work closely with Sales to improve conversion throughout the commercial funnel.
• Partner with Marketing to align outbound with product launches, content, and demand generation initiatives.
• Build reporting dashboards and analyze pipeline performance to continuously improve results.
• Evaluate and implement modern GTM technologies, AI agents, and workflow automation tools.
• Develop scalable outbound playbooks that can support future team growth

Skills

Outbound strategy

GTM engineering

SAAS growth

Sales automation

CRM tools

Data analytics

Cross-functional collaboration

Copywriting

Tools

Clay

Apollo

HubSpot

Instantly

Smartlead

n8n

Zapier

Job description

Promptwatch is building the leading platform for Generative Engine Optimization (GEO), helping brands understand, measure, and improve how they appear across AI search platforms like ChatGPT, Gemini, Claude, Perplexity, and AI Overviews. Hundreds of companies already rely on Promptwatch to turn AI Search into a measurable growth channel.

With offices in Amsterdam and New York, we're building the category leader in AI Search and expanding rapidly across Europe and the United States.

About Promptwatch

Promptwatch is building the leading platform for Generative Engine Optimization (GEO), helping brands understand, measure, and improve how they appear across AI search platforms like ChatGPT, Gemini, Claude, Perplexity, and AI Overviews. Hundreds of companies already rely on Promptwatch to turn AI Search into a measurable growth channel.

With offices in Amsterdam and New York, we're building the category leader in AI Search and expanding rapidly across Europe and the United States.

The Role

We're looking for our first Head of Outbound / GTM Engineer to build a world-class outbound engine from the ground up.

This is a highly strategic and hands‑on role where you'll combine growth, sales, data, automation, and AI to generate predictable pipeline. You'll work directly with the CEO, Sales, Marketing, and Product to design, build, and continuously optimize our go‑to‑market systems.

Rather than managing a large SDR team, you'll leverage technology, automation, AI, and data to help our commercial team operate at maximum efficiency. As we scale, you'll help define how outbound evolves within Promptwatch.

What You'll Do

• Build and own Promptwatch's outbound strategy across the US and Europe
• Design scalable outbound systems that consistently generate qualified pipeline
• Define ICPs, account segmentation, buying signals, and prioritization frameworks
• Build AI-powered prospecting, enrichment, personalization, and outreach workflows
• Experiment with new outbound channels, messaging strategies, and campaign structures
• Work closely with Sales to improve conversion throughout the commercial funnel
• Partner with Marketing to align outbound with product launches, content, and demand generation initiatives
• Build reporting dashboards and analyze pipeline performance to continuously improve results
• Evaluate and implement modern GTM technologies, AI agents, and workflow automation tools
• Develop scalable outbound playbooks that can support future team growth

What We're Looking For

• 5+ years of experience in Outbound, Growth, Revenue Operations, Sales Engineering, GTM Engineering, or a similar commercial role
• Proven experience building outbound programs in a B2B SaaS startup or scale‑up
• Strong understanding of modern outbound methodologies and account‑based prospecting
• Experience with CRM platforms, sales engagement tools, enrichment providers, and workflow automation
• Passion for AI and using technology to automate repetitive commercial processes
• Highly analytical with strong problem‑solving skills
• Comfortable writing copy, designing systems, analyzing data, and experimenting quickly
• Entrepreneurial mindset with exceptional ownership
• Excellent collaboration skills across Sales, Marketing, Product, and Customer Success

Nice to Have

• Experience selling or marketing to enterprise software, SEO, marketing, or digital teams
• Experience with Clay, Apollo, HubSpot, Instantly, Smartlead, n8n, Zapier, or similar GTM tooling
• Experience building AI‑driven workflows using LLMs and automation platforms
• SQL or light scripting experience
• Experience hiring or mentoring outbound teams

What We Offer

• Competitive salary based on experience
• Meaningful equity package with significant long‑term upside
• Office in the heart of Amsterdam, with regular collaboration with our New York team
• Team off‑sites, company events, and sports activities
• The opportunity to define how outbound is built at one of the fastest‑growing AI software companies
• Direct collaboration with the founders and significant influence on company strategy

If you're excited about combining AI, automation, and commercial strategy to build a category‑leading outbound engine, we'd love to hear from you.