Founding AI/API SaaS Account Executive

Creative Fabrica; Amsterdam; On-site; EUR 90,000 - 150,000; Full time

Job summary

Creative Fabrica is seeking a hands-on Founding Account Executive to own the commercial process for our API platform, from identifying opportunities through evaluation, negotiation and closing.

This role involves working directly with the founder, technical lead and product team to target brands and tech partners, turning early interest into recurring revenue while laying the foundations for a larger sales organization.

Qualifications

• 5–8 years of B2B sales experience, incl. 3+ years closing SaaS/API/AI/Martech deals.
• Early-stage builder mindset with proven experience creating sales structure, processes and playbooks from scratch.
• Full-cycle execution capable of self-generating pipeline while converting inbound and founder-sourced leads.
• Technical fluency to pitch API/AI products to developers and business leaders.
• Proven track record of independently managing multi-stakeholder buying cycles and hitting revenue targets.
• Strategic collaboration with founders and product teams to translate market feedback into growth.
• Excellent communication skills in English; Dutch language skills are a strong bonus.

Responsibilities

• Own the complete sales cycle, from prospecting to closing.
• Convert inbound interest, partnerships and founder relationships into paying API customers.
• Build new pipeline within a defined group of brands, platforms and technology partners.
• Sell to both commercial and technical stakeholders across product, innovation, data, engineering and exec teams.
• Translate API/AI capabilities into clear business outcomes and value.
• Coordinate API evaluations and PoCs with product and engineering teams.
• Help customers build a business case and navigate procurement, security and legal reviews.
• Maintain a structured pipeline and forecast in the CRM.
• Capture objections, requirements and competitive information.
• Help refine ICP, positioning, packaging and pricing.
• Document the initial sales playbook, qualification criteria and handover procedures.
• Represent the company at events and with partners.

Skills

B2B sales

SaaS

API sales

Technical sales

Full-cycle sales

English fluency

Dutch bonus

Tools

CRM (Salesforce/HubSpot)

Forecasting tools

Job description

Creative Fabrica is seeking a hands-on Founding Account Executive to own the commercial process for our API platform, from identifying opportunities through evaluation, negotiation and closing.

This role involves working directly with the founder, technical lead and product team to target brands and tech partners, turning early interest into recurring revenue while laying the foundations for a larger sales organization.