Digital Marketing Specialist: Automotive Campaigns & Growth

Geely Auto Europe; Amsterdam; On-site; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Competitive remuneration

Fast-paced international environment

International exposure

Growth potential

Job summary

Geely BeNeLux is seeking a Digital Marketing Manager to plan and execute cross-channel campaigns across paid search, social and display. You will support European launches and brand campaigns while optimizing the customer journey and driving measurable results.

Ideal candidates have 3+ years in digital marketing, hands-on campaign management, and fluency in English; Dutch is a plus. The role offers an international environment with strong growth opportunities.

Qualifications

• 3+ years of digital marketing experience in fast-paced B2C environments.
• Practical experience managing paid digital campaigns and working with media agencies.
• Proactive, hands-on approach and strong project-management skills.
• Excellent written and verbal English; Dutch would be a plus.
• Ability to coordinate with multiple stakeholders and campaigns.

Responsibilities

• Plan, execute and optimise digital marketing campaigns across paid search, social, display, video and other relevant channels.
• Support European vehicle launches, brand campaigns and always-on marketing activities.
• Manage paid media campaigns across platforms such as Google Ads, Meta and LinkedIn.
• Drive lead-generation activities and improve the digital customer journey from awareness through to conversion.
• Monitor campaign performance, analyse results and translate data into clear recommendations and actions.
• Track key metrics such as reach, engagement, website traffic, leads, conversion rates, cost per lead and ROAS.
• Support the management and optimisation of websites, landing pages and campaign content.
• Work with CRM and marketing automation tools to support lead nurturing and customer engagement.
• Collaborate with national sales companies, importer markets and dealer partners to ensure consistent and effective campaign execution.
• Coordinate external creative, media and digital agencies, ensuring high-quality delivery within agreed timelines and budgets.
• Work closely with Brand, Product, PR, Sales and Network Development teams to align digital activities with business priorities.
• Stay informed about digital marketing trends, competitor activity and developments within the automotive and mobility sectors.

Skills

Digital marketing

Paid media management

Campaign management

Education

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

CRM & marketing automation

Job description

Geely BeNeLux is seeking a Digital Marketing Manager to plan and execute cross-channel campaigns across paid search, social and display. You will support European launches and brand campaigns while optimizing the customer journey and driving measurable results.

Ideal candidates have 3+ years in digital marketing, hands-on campaign management, and fluency in English; Dutch is a plus. The role offers an international environment with strong growth opportunities.