European QSR Channel Growth Leader

FrieslandCampina; Amersfoort; Hybrid; EUR 59,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working

Travel allowance

Annual leave 200h

Company bonus 12.5%

Pension scheme

Train card / km

Job summary

FrieslandCampina Professional is hiring a Channel Manager QSR to grow a portfolio of global QSR customers like KFC, Burger King and Starbucks. You will own strategic relationships, translate customer needs into innovative menu concepts, and align cross-functional teams across Europe to deliver scalable solutions.

You operate at the interface of sales, marketing and R&D, driving joint business plans and execution across desserts and dairy-based offerings in multiple European markets.

Qualifications

• 8+ years of proven experience in marketing.
• Master level degree (WO).
• Proven experience in channel marketing management for large international accounts.
• Delivering innovation and growth.
• Experience working in matrix organizations.
• Strong knowledge of B2B and Foodservice markets.
• Customer-focused with insights and external thinking.
• Financial management knowledge.
• Ability to translate customer needs into scalable portfolio solutions.
• Strong influence, negotiation and presentation skills.

Responsibilities

• Grow FrieslandCampina Professional’s QSR portfolio with leading international customers.
• Build strong relationships with menu, marketing and procurement teams.
• Translate strategies into actionable account plans, roadmaps and growth opportunities.
• Lead end-to-end delivery from opportunity identification to in-market execution.
• Drive cross-functional alignment and ensure timely project progress.
• Develop customer-facing proposals and business cases connecting trends to opportunities.
• Collaborate with Marketing, R&D, Culinary, and Commercial teams across Europe.

Skills

Channel marketing

B2B marketing

Stakeholder management

Strategic planning

Negotiation

Presentation

Customer insights

Education

Master's degree (WO)

Job description

FrieslandCampina Professional is hiring a Channel Manager QSR to grow a portfolio of global QSR customers like KFC, Burger King and Starbucks. You will own strategic relationships, translate customer needs into innovative menu concepts, and align cross-functional teams across Europe to deliver scalable solutions.

You operate at the interface of sales, marketing and R&D, driving joint business plans and execution across desserts and dairy-based offerings in multiple European markets.