Channel Manager QSR (all genders)

FrieslandCampina; Amersfoort; Hybrid; EUR 59,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working

Travel allowance

Annual leave 200h

Company bonus 12.5%

Pension scheme

Train card / km

Job summary

FrieslandCampina Professional is hiring a Channel Manager QSR to grow a portfolio of global QSR customers like KFC, Burger King and Starbucks. You will own strategic relationships, translate customer needs into innovative menu concepts, and align cross-functional teams across Europe to deliver scalable solutions.

You operate at the interface of sales, marketing and R&D, driving joint business plans and execution across desserts and dairy-based offerings in multiple European markets.

Qualifications

• 8+ years of proven experience in marketing.
• Master level degree (WO).
• Proven experience in channel marketing management for large international accounts.
• Delivering innovation and growth.
• Experience working in matrix organizations.
• Strong knowledge of B2B and Foodservice markets.
• Customer-focused with insights and external thinking.
• Financial management knowledge.
• Ability to translate customer needs into scalable portfolio solutions.
• Strong influence, negotiation and presentation skills.

Responsibilities

• Grow FrieslandCampina Professional’s QSR portfolio with leading international customers.
• Build strong relationships with menu, marketing and procurement teams.
• Translate strategies into actionable account plans, roadmaps and growth opportunities.
• Lead end-to-end delivery from opportunity identification to in-market execution.
• Drive cross-functional alignment and ensure timely project progress.
• Develop customer-facing proposals and business cases connecting trends to opportunities.
• Collaborate with Marketing, R&D, Culinary, and Commercial teams across Europe.

Skills

Channel marketing

B2B marketing

Stakeholder management

Strategic planning

Negotiation

Presentation

Customer insights

Education

Master's degree (WO)

Job description

Can you turn customer challenges into winning menu solutions across some of Europe’s leading QSR brands?

As Channel Manager QSR, you manage a portfolio of international Quick Service Restaurant (QSR) customers including brands such as KFC, Burger King and Starbucks. You build strong customer relationships, identify growth opportunities across desserts and other dairy solutions. Together with cross-functional teams of R&D, culinary and commerce, you translate customer needs into successful business opportunities across Europe.

• Vacaturelocatie (kort): Amersfoort, NLD, 3818LE
• Contract Hours: 32-40

What we ask

• Minimum of 8 years of proven experience in marketing
• Academic/Master (WO) level
• Proven experience in channel marketing management, marketing at large international accounts
• Delivering innovation/ application led growth
• Working in Matrix organizations
• Good knowledge of the B2B and Foodservice market (QSR is a pre)
• Customer focus: great curiosity for customer (operator) insights and thinking outside in
• Knowledge of Financial Management
• Ability to translate customer needs into scalable portfolio solutions
• Effectively sets up strategies and plans
• Fluent English (verbal & written)
• Excellent stakeholder management skills across global customer and internal cross-functions teams
• Ability to influence without formal authority in a matrix organization
• Strong presentation and negotiation skills at customer level

What we offer

At FrieslandCampina you work on strong, globally loved brands enjoyed by millions every day, like Friso, Campina, Chocomel and Frisian Flag. As a farmer-owned cooperative, we combine an international environment with a clear social and sustainable purpose. We support your growth through training, coaching and internal career opportunities. With trust and autonomy, you can make real impact.

Employment benefits:

• Salary between €5,250 and €7,150 gross per month (full-time), depending on experience and fit for the role.
• A work week of 32 to 38 hours, a 5% year-end allowance, 12,5% company bonus, 8% holiday allowance and a pension scheme.
• Hybrid working with flexible working hours, a train card and/or €0.23 per km (max. 30 km one way).
• 200 hours of annual leave, with the option to buy or sell up to 40 hours.
• A laptop, phone and home office equipment to support flexible working.
• Extras at the head office, such as milk and cheese during lunch, fresh fruit and barista coffee.

Vacancy description

As Channel Manager QSR, you are responsible for growing FrieslandCampina Professional’s business with a portfolio of leading international Quick Service Restaurant (QSR) customers, including brands such as KFC, Burger King and Starbucks. You will own strategic customer relationships, identify growth opportunities and translate customer needs into innovative menu concepts and scalable commercial solutions.

You operate at the intersection of sales, marketing, innovation and customer strategy. Together with cross-functional teams of Friesland Campina and the customer, you develop winning propositions across desserts and dairy-based solutions. You help shape innovation roadmaps, create customer plans and ensure successful execution across multiple European markets.

In this role, you will:

• Manage and develop a portfolio of international QSR customers
• Build strong relationships with customer menu, innovation, marketing and procurement teams.
• Translate QSR customer strategies, menu priorities and market insights into actionable account plans, innovation roadmaps and scalable growth opportunities.
• Own the end-to-end delivery of customer projects, from opportunity identification and concept development through internal alignment, customer sell-in and in-market execution.
• Lead the conversion of strategy into execution by driving customer plans, 12Q/TP1 routines, A&P priorities, performance reviews and commercial action plans.
• Develop compelling customer-facing proposals, innovation briefs and business cases that connect consumer trends, customer needs and portfolio opportunities.
• Drive growth through application-led innovation with particular focus on desserts and meat alternatives while supporting the broader dairy portfolio.
• Coordinate cross-functional teams across Marketing, R&D, Culinary, Technical Sales Support and Commercial functions to ensure projects are delivered on time, aligned with customer objectives and supported by the right commercial and operational follow-through.
• Contribute to sustainability and value-creation initiatives for major international accounts.

The role covers multiple European markets, including France, Germany, the United Kingdom and Central & Eastern Europe, with responsibility for a business of approximately 40 kT and €60 million net sales. This role requires a strong balance between strategic channel thinking and practical account execution. You understand customer growth strategies, menu priorities, consumer and operator trends, and portfolio opportunities — and translate these into actionable account plans, innovation projects, customer presentations, activation priorities and execution roadmaps. You do not stop at defining opportunities. You actively drive cross-functional alignment, coordinate internal and customer-facing actions, and ensure projects progress from strategy to successful market implementation.

At FrieslandCampina Professional, we partner with the world's leading foodservice and restaurant operators to create menu solutions enjoyed by millions of consumers every day. The QSR channel is a key growth platform within our European business and plays an important role in bringing innovation, dairy expertise and customer intimacy together.

The role has a strong functional connection with the European Marketing organization and works closely with channel, category and innovation teams to develop customer-led solutions, portfolio priorities and application development initiatives. At the same time, you will be embedded in the day-to-day rhythm of the QSR business, partnering closely with commercial teams, Key Account Managers and customer-facing specialists.

You will report to the Channel Marketing Manager QSR and collaborate intensively with colleagues across Commerce, R&D, Culinary, Technical Sales Support and Sustainability. This unique matrix set-up provides direct customer exposure while offering access to broader European marketing and innovation expertise.