Brand Manager

Progressive; Randstad; On-site; EUR 70,000 - 90,000; Full time

Job summary

A leading food company is looking for a temporary Category Brand Manager B2B in Amersfoort. This role requires B2B food experience and fluent Dutch. The successful candidate will develop local marketing strategies and insights, manage budgets, and execute plans on time. Candidates should have over 6 years of marketing experience and a Master’s degree. The role emphasizes customer focus and analytical skills for driving results. This position offers the opportunity to impact and innovate within a global business.

Qualifications

• 6+ years of proven experience in marketing management.
• Strong customer focus with insights and thinking outside-in.
• Ability to derive insights from data sources.

Responsibilities

• Develop local channel insights and actionable plans.
• Manage A&P within budget and evaluate performance.
• Optimize customer experience through journey mapping.

Skills

B2B Food experience

Fluent in Dutch

Analytical capabilities

Creativity in problem-solving

Financial Management

Education

Academic / Master (WO) level

Job description

We have a current opportunity for a temporary Category Brand Manager B2B at Friesland Campina in Amersfoort

Important:

• Start date: 28/04/2026 (if you have a notice period and cannot make this start, please do NOT apply)
• End date: 27/10/2026
• B2B Food experience is a must
• Fluent in Dutch

Business context

FC-Professional (~€2.4B NS) - FAT valorization at a profitable growth YoY. FC-P will drive farmer profit in the B2B customer channels and is the go-2-partner (in dairy and plant-based value-added ingredients) for our customers.

Main FC-P Horeca penetration & grow share of wallet in the Netherlands (strategic mature market), via:

Developing and implementing local marketing strategy in line with global channel scalers (both on mental availability and relevant portfolio), taking local insights & trends into account.

In close cooperation with customers and through the exchange of in-depth market, ingredient and application expertise, FC-P helps customers to win in their markets.

FC-P is a global business with local offices, and dedicated product and application development and production facilities around the world.

Accountabilities

• Develop local channel insights & trends (e.g. competitor / market / categories and applications):
• Conduct thorough research on competitors, market trends, market pricing, relevant categories and applications and translate those, feeding into actionable channel plans/actions.
• Execute a relevant & optimal portfolio in line with hero-focused assortment:
• Determine and optimize the relevant product portfolio (incl. hero focused assortment, innovation & renovation initiatives) and align initiatives for product innovation and renovation to stay ahead in the market in line with the channel plan.
• Local Channel plans (Marketing communication & activation):
• Translate FC Professional Horeca strategy into the Netherlands-specific 12Q plan, bringing global channel strategy and key jobs to be done towards OTIF execution with clear goal setting, KPIs, target group definition and evaluation.
• OTIF execution of communication plans and customer preference activations.
• Customer Journey Mapping - map the customer journey to identify touchpoints and optimize the overall customer experience.
• Support Joint Business Planning for the top customers in close cooperation with Sales team.
• Manage A&P within budget and monthly phasing.
• Utilize data analytics to make decisions (most recent data available) and continually optimize marketing strategies (incl. 12Q and Budget initiatives).
• Monitor key performance indicators (both leading and lagging) on key activities and adjust tactics accordingly for maximum impact.

Candidate requirements

• 6+ years - Proven experience in marketing management
• Required educational level
• Academic / Master (WO) level
• Other requirements (proven):
• Proven experience in channel marketing management Good knowledge of the B2B and Foodservice market
• Customer focus: strong curiosity for customer (operator) insights and thinking outside-in
• Knowledge of Financial Management Effectively sets up strategies and plans
• Functional skills (WHAT) Role-related abilities and know-how to perform tasks accurately

Strategic planning - to develop and execute plan OTIF

Strong ability to formulate a clear 12Q plan, achieving channel objectives Flawless execution of plans OTIF (strong commitment to deadlines and delivering complete/high-quality results within budget), including ability to measure effectiveness Ability to assess both external and internal factors/circumstances, set priorities (cascading choices), and allocate resources (A&P budget) effectively

Result-Oriented:

Strong focus on achieving measurable outcomes and exceeding targets Takes initiative, sets clear objectives, and works tirelessly and constructively to deliver results

Creative conceptual thinking:

Creative and innovative mindset for problem-solving and project development Develops out-of-the-box solutions that add value for customers Excels at conceptualizing fresh approaches and solutions

Market insight (market trends / competition / pricing, identify I&O and customer needs)

Strong understanding of market trends through monitoring channel developments (competition, application and products), customer behavior, and emerging channel developments (technology / digital etc.) Ability to translate channel/country issues and opportunities into actionable initiatives

Analytical Skills:

Strong analytical capabilities to interpret data and derive meaningful insights Uses data-driven approaches for decision-making Comfortable working with both quantitative and qualitative data sources

Pro-active, willing to take ownership

Demonstrates a proactive mindset by anticipating challenges and taking initiative Thrives in a fast-paced environment Actively seeks opportunities for improvement and contributes ideas to improve processes

Takes full ownership of tasks, ensuring successful execution Shows accountability for outcomes and results Exhibits a can-do attitude and commitment to seeing initiatives through to completion (and evaluation)