Europe Home Category & Product Strategy Lead

Kids2; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Kids2 seeks a Category & Product Manager to grow Europe-focused home product lines, aligning consumer insights with global product teams. You'll drive category strategy, manage the European portfolio, and work with Sales, Marketing, and Design to deliver market-relevant products across stores and channels.

The role requires analytical acumen, commercial mindset, and fluency in English, with the ability to travel and collaborate across teams in a fast-paced environment.

Qualifications

• Bachelor’s degree in business, marketing, finance, product management, or related field.
• Strong consumer and commercial orientation and analytical/problem-solving skills.
• Able to execute effectively in a fast-paced environment with strong prioritization.
• Fluent in English; additional European language capability is a plus.

Responsibilities

• Develop and execute the European category strategy with emphasis on Home.
• Act as eyes-and-ears resource in Europe monitoring consumer behavior, trends, competition, and price points.
• Conduct ongoing market analysis to identify category trends, gaps, and product opportunities for European consumers.
• Translate insights into actionable recommendations for global teams in Category, Product Development, Design, and Innovation.
• Support product briefs by gathering consumer insights, benchmarks, pricing, and European market considerations.
• Help manage the European product roadmap including new opportunities and regional adaptations.
• Monitor portfolio health using sales, margin, distribution, inventory, and SKU productivity data.
• Suggest SKU rationalization, lifecycle management, and assortment changes.
• Collaborate with European Sales and Marketing for retailer presentations and line reviews.
• Develop sell-in materials, competitive comparisons, category stories, and retailer presentations.
• Support European go-to-market plans with relevant positioning and assets.
• Gather retailer/internal feedback and communicate to global organization.
• Assist pricing and assortment analysis including benchmarks and value-based pricing.
• Track new product launches and performance for early corrective actions.
• Coordinate cross-functional product development with Design, Engineering, Packaging, Ops, Demand Planning, Sales, and Marketing to meet European needs.
• Maintain knowledge of European retail landscape across channels and travel.
• Participate in trade shows and retailer meetings to stay abreast of market.

Skills

Analytical skills

Commercial mindset

Presentation skills

English fluency

Collaboration

Curiosity about consumer trends

Education

Bachelor’s degree in business, marketing, finance, product management, or related field

Equivalent experience

Tools

Circana

Profitero

Excel

PowerPoint

Mac OS

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Job description

Kids2 seeks a Category & Product Manager to grow Europe-focused home product lines, aligning consumer insights with global product teams. You'll drive category strategy, manage the European portfolio, and work with Sales, Marketing, and Design to deliver market-relevant products across stores and channels.

The role requires analytical acumen, commercial mindset, and fluency in English, with the ability to travel and collaborate across teams in a fast-paced environment.