Europe Demand Gen & ABM Marketing Lead

Group-IB; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Job summary

Group-IB Europe is seeking a marketing leader to drive European regional marketing strategy with a focus on lead generation, demand, and brand awareness. You will own events, partner marketing, and multi-channel campaigns while collaborating with regional sales to align targets and optimize ROI.

The role emphasizes data-driven decision making, campaign optimization, and close work with global marketing and partner teams to refine messaging for the European market.

Qualifications

• Degree and/or master's in marketing, business or a related area.
• 5–7 years' experience in similar roles; cybersecurity background is a plus.
• Knowledge of event management (budgeting, planning, control).
• Experience with Salesforce, 6sense, HubSpot, or Marketo is a plus.
• Excellent analytical skills and ability to generate data-driven reports.
• Strong written and verbal communication with stakeholders and partners.

Responsibilities

• Develop and execute the European regional marketing strategy, including partner marketing initiatives.
• Drive and optimize regional campaigns focused on lead generation, demand generation, and brand awareness.
• Own regional events calendar and end-to-end management of conferences and co-marketing events.
• Manage regional marketing budget planning and ROI tracking.
• Collaborate with regional sales to gather market feedback and align targets.
• Design and launch integrated, multi-channel campaigns to increase MQLs/SQLs and pipeline velocity.
• Monitor regional marketing performance and provide insights for improvement.
• Collaborate with global marketing to refine messaging for Europe and support partner marketing.

Skills

Event management

Sales collaboration

Marketing automation

Analytical reporting

Communication skills

German/Dutch fluency

Education

Bachelor/Master in marketing or business

Tools

Salesforce

6sense

HubSpot

Marketo

Job description

Group-IB Europe is seeking a marketing leader to drive European regional marketing strategy with a focus on lead generation, demand, and brand awareness. You will own events, partner marketing, and multi-channel campaigns while collaborating with regional sales to align targets and optimize ROI.

The role emphasizes data-driven decision making, campaign optimization, and close work with global marketing and partner teams to refine messaging for the European market.