EMEA ABM Field Marketing Lead

Backbase Inc.; Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Annual learning budget

Wellness programs

Job summary

Backbase Inc. is seeking a Field Marketing Manager for the Amsterdam area to drive ABM programs and regional marketing initiatives.

You will lead 1:1 to 1:many campaigns, collaborate with sales to accelerate pipeline, and manage events, content, and reporting to align with global marketing strategies. You bring 8 years of B2B marketing experience with ABM expertise, and you know Salesforce, Marketo, LinkedIn, and Google AdWords.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 8 years of experience in B2B marketing with a strong ABM focus.
• Proficiency with Salesforce, Marketo, LinkedIn, and Google AdWords.

Responsibilities

• Implement 1:1, 1: few, and 1: many ABM campaigns with high personalization.
• Collaborate with sales to align marketing activities with priority accounts.
• Develop regional content and campaigns across channels including digital and events.
• Plan and execute regional marketing events and webinars; track ROI and pipeline impact.
• Monitor, measure, and report ABM campaign performance using Salesforce/Marketo.

Skills

ABM strategy

Campaign management

Sales alignment

Cross-functional teamwork

Project management

Content development

Marketing automation

Digital & events

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Marketo

LinkedIn

Google AdWords

Job description

Backbase Inc. is seeking a Field Marketing Manager for the Amsterdam area to drive ABM programs and regional marketing initiatives.

You will lead 1:1 to 1:many campaigns, collaborate with sales to accelerate pipeline, and manage events, content, and reporting to align with global marketing strategies. You bring 8 years of B2B marketing experience with ABM expertise, and you know Salesforce, Marketo, LinkedIn, and Google AdWords.