EMEA Shopper Activation Lead

Dole Packaged Foods Europe; Rotterdam; Hybrid; EUR 50,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

26 days annual leave

Pension scheme

Public transport reimbursement

Home office allowance

Laptop, mobile phone and home office设备

Job summary

Dole Packaged Foods Europe is seeking a Shopper Activation Manager to translate marketing priorities into effective shopper activations across Europe, the UK and the Middle East. The role covers in-store, online and trade events with a strong focus on multi-market execution.

You will partner with Sales, Marketing and Category teams, manage activation calendars, budgets and external partners, while travelling within Europe about quarterly.

Qualifications

• Bachelor's or Master's degree in business, preferably in Marketing, Economics, Commercial Management or Sales.
• Minimum of 3 years of relevant professional experience in Trade Marketing, Shopper Marketing, Trade Activation, or Brand Activation.
• Understanding of shopper activation and European retail and food service.
• Strong project management skills, with ability to manage multiple projects and deadlines.
• Excellent communication, collaboration and negotiation skills.
• Fluent English; additional European languages are an advantage.

Responsibilities

• Translate commercial and marketing priorities into clear shopper activation plans and manage the annual activation calendar across markets and channels.
• Develop and roll out point-of-sale materials, promotional tools and shopper activations, from briefing through delivery.
• Plan and execute trade fairs and events, coordinating stand design and products and materials.
• Drive in-market execution across Retail, Wholesale and Foodservice and distributors, identifying opportunities and improving results.
• Track and report on activation performance and ROI across markets.
• Collaborate with Sales, Marketing and Category Management and coordinate agencies, media partners, suppliers and distributors.
• Manage activation and trade budgets, keeping multiple projects and deadlines moving.

Skills

Project management

Communication

Negotiation

Analytical skills

Multicultural teamwork

Education

Bachelor's or Master's degree in Marketing, Business or related field

Job description

Dole Packaged Foods Europe is seeking a Shopper Activation Manager to translate marketing priorities into effective shopper activations across Europe, the UK and the Middle East. The role covers in-store, online and trade events with a strong focus on multi-market execution.

You will partner with Sales, Marketing and Category teams, manage activation calendars, budgets and external partners, while travelling within Europe about quarterly.