EMEA Sportstyle Activation Lead

ASICS; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Office gym access and sports discount

ASICS gear 50% discount

Calm app access for wellbeing

Runkeeper Go premium

Job summary

ASICS, located at our EMEA headquarters near Amsterdam, seeks a seasoned activation leader to own the Sportstyle (SPS) activation strategy across Europe, translating campaigns into compelling consumer experiences. You will manage a multi-million euro annual budget and drive end-to-end delivery of major pan-European events with strategic direction for the Sportstyle brand.

The role sits in the SPS Category team, offering autonomy to shape the approach, while working with a global/EMEA network and

Qualifications

• 7+ years of relevant experience in events, experiential marketing, or brand activation within fashion, footwear, sportswear, lifestyle, or entertainment.
• Demonstrated hands-on event production knowledge including build, technical production, venues, logistics, staffing, and supplier management.
• Proven track record leading complex, high-profile consumer events end-to-end across multiple European markets with large budgets (ASICS SPS budgets upwards of €5M).
• Strong commercial negotiation skills to benchmark costs and deliver efficiencies without sacrificing quality.
• Genuine cultural orientation with understanding of sneaker, fashion, music, design and youth culture.
• Confident senior communicator in business-level English.

Responsibilities

• Develop the EMEA SportsStyle Events & Activations strategy aligned with seasonal priorities and KPIs.
• Lead end-to-end delivery of major pan-European events and select global initiatives; manage multiple projects in EMEA with travel needs.
• Own and manage the annual SPS Activation budget; forecast, benchmark costs, and brief/manage agencies at scale.
• Collaborate with PR, Influencer Marketing and Category Marketing; align Global, EMEA and local markets in GTM forums.

Skills

Event activation

Budget ownership

Stakeholder management

Production depth

Negotiation

English communication

Cross-functional leadership

Job description

ASICS, located at our EMEA headquarters near Amsterdam, seeks a seasoned activation leader to own the Sportstyle (SPS) activation strategy across Europe, translating campaigns into compelling consumer experiences. You will manage a multi-million euro annual budget and drive end-to-end delivery of major pan-European events with strategic direction for the Sportstyle brand.

The role sits in the SPS Category team, offering autonomy to shape the approach, while working with a global/EMEA network and