EMEA Sportstyle Activation Lead

ASICS; Hoofddorp; Hybrid; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Office gym access

Sports membership discount

Calm app access

Runkeeper Go premium

Wellness programme

Job summary

ASICS is seeking a senior leader to own the Sportstyle (SPS) activation strategy across Europe, the Middle East, and Africa from our Hoofddorp base. You will translate Brand, Product and Collaboration campaigns into compelling pan-European consumer experiences, managing an annual activation budget upwards of €5M and delivering large-scale events with a cross-functional team.

You will sit in the SPS Category team, reporting to the SPS Senior Director, and have autonomy to shape the approach,

Qualifications

• 7+ years of relevant experience in events, experiential marketing, or brand activation.
• Hands-on event production knowledge including venues, logistics, staffing and supplier management.
• Proven track record leading complex pan-European events with large budgets.
• Strong commercial negotiation skills and ability to benchmark costs.
• Genuine cultural orientation toward sneaker, fashion, music, design and youth culture.
• Confident senior communicator in business-level English.

Responsibilities

• Activation Strategy & Campaign Translation — develop the EMEA Sportstyle Events & Activations strategy aligned with seasonal priorities; translate Brand, Product, and Collaboration campaigns into distinctive pan-European consumer experiences with clear objectives and KPIs.
• Pan-European Event Execution & Production Leadership - lead end-to-end delivery of major pan-European events and selected global initiatives with production depth.
• Budget, Commercial & Agency Management - own and manage the annual SPS Activation budget; forecast and manage costs; brief and manage agencies at scale.
• Cross-Functional Collaboration, Market Enablement & Leadership - partner with PR, Influencer Marketing and Category Marketing; align Global, EMEA and local markets in GTM forums.

Skills

Events management

Brand activation

Event production

Budget ownership

Negotiation

Cross-functional leadership

English communication

Job description

ASICS is seeking a senior leader to own the Sportstyle (SPS) activation strategy across Europe, the Middle East, and Africa from our Hoofddorp base. You will translate Brand, Product and Collaboration campaigns into compelling pan-European consumer experiences, managing an annual activation budget upwards of €5M and delivering large-scale events with a cross-functional team.

You will sit in the SPS Category team, reporting to the SPS Senior Director, and have autonomy to shape the approach,