EMEA Partnerships Marketing Lead

Adyen; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Adyen is seeking a Partnerships Marketing Manager for the EMEA region with strong experience in B2B, partner, and channel marketing. The role supports local markets in Amsterdam, Berlin, or London and collaborates with regional and global teams to drive pipeline and revenue through integrated campaigns.

The ideal candidate brings a proven track record across multiple European markets, ABM/ABX experience, and the ability to navigate complex organizations while delivering results.

Qualifications

• 5+ years of experience in B2B Marketing, Partner Marketing, or Channel Marketing (FinTech or SaaS experience in EMEA is a plus).
• Proven track record managing marketing programs across multiple European markets, understanding cultural nuances.
• Experience working with Target Account Lists (ABM/ABX) and managing high-touch partner relationships.
• Ability to thrive in a "new team" environment - you are comfortable building the plane while flying it.

Responsibilities

• Design and execute integrated, multi-channel marketing programs with critical-to-win EMEA partners to drive enterprise business acquisition and brand preference for Adyen.
• Support and enable local EMEA markets to activate targeted marketing efforts aimed at "Critical to Win" partners, ensuring they are integrated with the overall local marketing approach.
• Partner closely with EMEA Partnerships teams and Marketing leads to ensure all marketing activities are laser-focused on local revenue goals and market nuances.
• Track, measure, and report on campaign performance, using a "launch fast and iterate" mindset to pivot resources toward the highest-impact activities.
• Act as the connective tissue between regional execution and global strategy, ensuring EMEA-specific needs are represented in the global roadmap.

Skills

B2B Marketing

Partner Marketing

Channel Marketing

EMEA market knowledge

English fluency

Job description

Adyen is seeking a Partnerships Marketing Manager for the EMEA region with strong experience in B2B, partner, and channel marketing. The role supports local markets in Amsterdam, Berlin, or London and collaborates with regional and global teams to drive pipeline and revenue through integrated campaigns.

The ideal candidate brings a proven track record across multiple European markets, ABM/ABX experience, and the ability to navigate complex organizations while delivering results.