Global B2B Content Marketing Lead

Gomyneed Private Limited; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Adyen is seeking a Senior B2B Content Marketing Manager, Global to lead content strategy and drive global programs from Amsterdam. You will collaborate with country marketing managers, designers, product marketing and commercial teams to build an integrated content engine and calendar.

With 8+ years in content marketing or editorial in B2B tech, fintech, or financial services, you combine strategic insight with storytelling mastery.

Qualifications

• 8+ years in content marketing and editorial, or strategic copywriting, ideally in B2B tech, fintech, or financial services
• Strategic mindset: understand how content drives business outcomes
• Master storyteller with strong editorial judgment and a journalistic mindset
• Audience-centric and curious about merchants' motivations and pain points
• AI fluency: comfortable using AI to scale output and improve efficiency

Responsibilities

• Lead content planning for global brand programs and cross-vertical initiatives with an integrated content calendar
• Develop content production and distribution strategies to maximize reach and engagement across channels
• Collaborate with country marketing managers, designers, product marketing and commercial teams
• Help the Team Lead build Adyen's global content strategy and engine
• Create project plans with resources, timelines, and milestones, prioritizing tasks effectively
• 8+ years in content marketing and editorial, or strategic copywriting, ideally in B2B tech, fintech, or financial services
• Strategic mindset: understand how content drives business outcomes
• AI fluency: comfortable using AI in your workflow to scale output and improve efficiency

Skills

AI fluency

Storytelling

Editorial judgment

Audience-centric

Job description

Adyen is seeking a Senior B2B Content Marketing Manager, Global to lead content strategy and drive global programs from Amsterdam. You will collaborate with country marketing managers, designers, product marketing and commercial teams to build an integrated content engine and calendar.

With 8+ years in content marketing or editorial in B2B tech, fintech, or financial services, you combine strategic insight with storytelling mastery.