EMEA Marketplace Performance Director

Initiative Nederland | Part of Omnicom Media; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid and flexible working

27 days off per year

Growth support & onboarding plan

Free office lunch / snacks

Referral Bonus

Job summary

Initiative Nederland | Part of Omnicom Media is seeking a Marketplace Planning Director to lead Nike Demand Capture & Generation initiatives across Nike Direct channels and stores in EMEA. The role reports to the Marketplace Lead and drives cross-channel, revenue-focused activation strategies.

Based in Amsterdam, the director will own budgeting, forecasting and a test-and-learn program, collaborating with Finance and channel specialists to maximize ROAS and market impact.

Qualifications

• Advanced performance planning across channels and audiences.
• Ability to analyze MMM, attribution and other measurement frameworks.
• Experience working with multi-country retail brands and senior stakeholders.

Responsibilities

• Translate objectives into performance strategy and revenue-driving activation plans for EMEA.
• Own seasonal performance planning and budget-informed revenue forecasts.
• Develop test-and-learn agendas to unlock growth and improve efficiency.
• Convert insights into actionable recommendations and scalable playbooks.
• Oversee budget management and ensure alignment with strategic objectives.

Skills

Digital Planning

Data-Driven Decision-Making

Strategic Investment Mindset

Multi-country experience

Brand vs. performance bridging

English fluency

Job description

Initiative Nederland | Part of Omnicom Media is seeking a Marketplace Planning Director to lead Nike Demand Capture & Generation initiatives across Nike Direct channels and stores in EMEA. The role reports to the Marketplace Lead and drives cross-channel, revenue-focused activation strategies.

Based in Amsterdam, the director will own budgeting, forecasting and a test-and-learn program, collaborating with Finance and channel specialists to maximize ROAS and market impact.