EMEA Marketing Campaign Manager

Jobtailor; Eindhoven; On-site; EUR 70,000 - 100,000; Full time

Job summary

Jobtailor is seeking an experienced marketing lead to shape and execute 360 marketing campaigns across B2B and B2C segments. You will partner with Commercial Strategy and Sales to align messaging, campaigns, and assets, driving integrated plans and measurable impact.

You will plan, implement, and optimize campaigns, analyze performance, and share insights to influence global and regional teams. This role requires strong English communication and a collaborative, fast-paced mindset.

Qualifications

• Bachelor’s Degree in business, (digital) marketing, communications, or related field

Responsibilities

• Establish monthly, quarterly, and annual marketing plans with the Commercial Strategy team
• Develop integrated marketing campaigns and sustainment action plans
• Plan messaging, develop creative briefs, manage asset creation, and support campaign activation
• Track campaign development and communicate status to partners in a structured manner
• Analyze, review, and present campaign performance monthly and quarterly
• Recommend areas for exploration and improvement
• Optimize and right-size marketing plans based on findings
• Serve as the EMEA marketing ambassador for Marketing and Sales teams
• Collaborate with Global Marketing Teams to strengthen the global brand
• Research new insights, developments, experimentation opportunities, and learnings
• Share insights proactively with the wider team
• Understand digital customer journeys and connect offline and online experiences
• Collaborate with Commercial Strategy, Sales, Product Marketing, Channel Marketing, Demand Generation, Digital Marketing, Creative Services, Web Development, and external agencies

Skills

Campaign Planning

Project Management

B2B Marketing

B2C Marketing

English Communication

Messaging & Copywriting

Stakeholder Collaboration

Data-driven Insights

Digital Marketing

Campaign Performance Analysis

Education

Bachelor’s Degree in Business or Marketing

Job description

• Establish monthly, quarterly, and annual marketing plans with the Commercial Strategy team
• Develop integrated marketing campaigns and sustainment action plans
• Plan messaging, develop creative briefs, manage asset creation, and support campaign activation
• Track campaign development and communicate status to partners in a structured manner
• Analyze, review, and present campaign performance monthly and quarterly
• Recommend areas for exploration and improvement
• Optimize and right-size marketing plans based on findings
• Serve as the EMEA marketing ambassador for Marketing and Sales teams
• Collaborate with Global Marketing Teams to strengthen the global brand
• Research new insights, developments, experimentation opportunities, and learnings
• Share insights proactively with the wider team
• Understand digital customer journeys and connect offline and online experiences
• Collaborate with Commercial Strategy, Sales, Product Marketing, Channel Marketing, Demand Generation, Digital Marketing, Creative Services, Web Development, and external agencies

Requirements

• Bachelor’s Degree in business, (digital) marketing, communications, or related field
• 5+ years of experience within a mid-to-large size company responsible for vertical market campaign strategies and building and carrying out 360 marketing campaigns
• Extensive project planning and managing skills, able to balance multiple projects simultaneously
• Excellent written and verbal communication skills in English
• Consistent track record of delivering powerful messaging
• Ability to write and/or edit customer-facing marketing communications
• Combination of B2B (lead generation) and B2C experience
• Ability to use initiative, effectively multitask, navigate ambiguity, and work in a fast-paced atmosphere
• Collaborative approach to projects involving multiple marketing teams, departments, and the broader organization

Core Competencies

Demonstrates expertise in developing and executing integrated marketing campaigns, with a strong focus on project planning, performance analysis, and collaboration across multiple marketing teams. Proficient in B2B and B2C marketing strategies, with a proven ability to deliver impactful messaging and optimize marketing plans based on data-driven insights.

Highest-signal resume keywords

• Integrated Marketing Campaign Development
• Project Planning and Management
• B2B and B2C Marketing Experience
• Performance Analysis and Reporting
• Collaboration with Cross-Functional Teams

Hard Skills

• Campaign Performance Analysis
• Creative Brief Development
• Asset Creation Management
• Digital Customer Journey Understanding
• Marketing Plan Optimization

Soft Skills

• Excellent Written and Verbal Communication
• Ability to Multitask
• Initiative and Problem-Solving
• Collaboration and Teamwork

Certifications & Qualifications

• Bachelor’s Degree in Business or Marketing

Industry Keywords

• Marketing Strategy
• Lead Generation
• Commercial Strategy
• Demand Generation
• Brand Strengthening