Sr. International Marketing manager

Slashhash; Netherlands; Remote; EUR 90,000 - 120,000; Full time

Job summary

12Build is seeking a Sr. International Marketing Manager to own the go-to-market strategy and localization for Belgium, Germany, and Denmark. This role requires 5-7 years of B2B marketing experience and hands-on execution of regional campaigns and business development.

The position focuses on adapting core positioning, branding, and onboarding flows to local markets while collaborating with Growth Marketing to drive regional reporting and attribution.

Qualifications

• 5–7 years of B2B marketing experience.
• Cultural fluency in at least two growth markets.
• Hands-on execution of regional campaigns and BD.

Responsibilities

• Adapt core product positioning and content for Belgium, Germany, and Denmark.
• Localize self-service signup and onboarding funnels per market.
• Align international brand guidelines with local culture.
• Translate central campaign strategy into market-specific tactics and report results.
• Identify trade associations and government bodies for partnerships.
• Manage regional marketing budget proposals and execution.
• Collaborate with Product Marketing to localize go-to-market plans.
• Provide local market insights for product roadmap.
• Leverage AI tools for content generation and localization at scale.

Skills

B2B marketing

Localization

Regional marketing

International market development

Product marketing

Go-to-market strategy

Campaign execution

Business development

Stakeholder relationships

Self-service funnels

Product-led growth

Cultural fluency

Hands-on execution

Strategic thinking

Communication

Relationship building

Tools

AI tools for content generation

Job description

12Build is seeking a Sr. International Marketing Manager to own go-to-market strategy and localization for Belgium, Germany, and Denmark. The role requires 5-7 years of B2B marketing experience, cultural fluency in at least two growth markets, and hands-on execution of regional campaigns and business development.

Technical (Must-have)

• B2B marketing
• Localization
• Regional marketing
• International market development
• Product marketing
• Go-to-market strategy
• Campaign execution
• Business development
• Stakeholder relationships
• AI tools for content generation
• Self-service funnels
• Product-led growth

Soft Skills

• Cultural fluency
• Hands-on execution
• Strategic thinking
• Communication
• Relationship building

Technical (Nice-to-have)

• Construction industry knowledge
• Manufacturing industry knowledge
• Industrial B2B sectors
• Source-to-contract
• Procurement
• B2B platform businesses

Key Responsibilities

• Adapt core product positioning, campaigns, and content for Belgium, Germany, and Denmark
• Localize self-service signup and onboarding funnel for each new market
• Adapt international brand and messaging guidelines for local cultural fit
• Turn central campaign strategy into market-specific tacticsWork with Growth Marketing team for regional campaign reporting and attribution
• Identify and build relationships with trade associations, industry institutes, and government bodies
• Own regional marketing budget proposals and execution
• Partner with Product Marketing to localize go-to-market plans for new features
• Feed local market insight back into product marketing and roadmap discussions
• Use AI tools for content generation and localization at scale

B2B marketing, Localization, Regional marketing, International market development, Product marketing, Go-to-market strategy, Campaign execution, Business development, Stakeholder relationships, AI tools for content generation, Self-service funnels, Product-led growth, 7 years of relevant experience