EMEA Integrated Marketing Campaign Lead

Jobtailor; Eindhoven; On-site; EUR 70,000 - 100,000; Full time

Job summary

Jobtailor is seeking an experienced marketing lead to shape and execute 360 marketing campaigns across B2B and B2C segments. You will partner with Commercial Strategy and Sales to align messaging, campaigns, and assets, driving integrated plans and measurable impact.

You will plan, implement, and optimize campaigns, analyze performance, and share insights to influence global and regional teams. This role requires strong English communication and a collaborative, fast-paced mindset.

Qualifications

• Bachelor’s Degree in business, (digital) marketing, communications, or related field

Responsibilities

• Establish monthly, quarterly, and annual marketing plans with the Commercial Strategy team
• Develop integrated marketing campaigns and sustainment action plans
• Plan messaging, develop creative briefs, manage asset creation, and support campaign activation
• Track campaign development and communicate status to partners in a structured manner
• Analyze, review, and present campaign performance monthly and quarterly
• Recommend areas for exploration and improvement
• Optimize and right-size marketing plans based on findings
• Serve as the EMEA marketing ambassador for Marketing and Sales teams
• Collaborate with Global Marketing Teams to strengthen the global brand
• Research new insights, developments, experimentation opportunities, and learnings
• Share insights proactively with the wider team
• Understand digital customer journeys and connect offline and online experiences
• Collaborate with Commercial Strategy, Sales, Product Marketing, Channel Marketing, Demand Generation, Digital Marketing, Creative Services, Web Development, and external agencies

Skills

Campaign Planning

Project Management

B2B Marketing

B2C Marketing

English Communication

Messaging & Copywriting

Stakeholder Collaboration

Data-driven Insights

Digital Marketing

Campaign Performance Analysis

Education

Bachelor’s Degree in Business or Marketing

Job description

Jobtailor is seeking an experienced marketing lead to shape and execute 360 marketing campaigns across B2B and B2C segments. You will partner with Commercial Strategy and Sales to align messaging, campaigns, and assets, driving integrated plans and measurable impact.

You will plan, implement, and optimize campaigns, analyze performance, and share insights to influence global and regional teams. This role requires strong English communication and a collaborative, fast-paced mindset.