Brand Manager, EMEA | Foot & Ankle

Stryker Corporation; Amsterdam; Hybrid; EUR 72,000 - 133,000; Full time

Benefits offered by this job

Flat hierarchies

Career development

Attractive salary & benefits

Job summary

Stryker is seeking a Brand Manager for Foot & Ankle in the EMEA region to drive market share growth through strategic marketing plans and portfolio development. You will be the regional brand expert, shaping campaigns and education strategies while collaborating with local marketing teams.

You will report to the Marketing Director of Extremities EMEA, creating the Annual Marketing Plan for EMEA and managing 3–5 year portfolio roadmaps.

Qualifications

• Bachelor’s degree is required.
• 8+ years of work experience in Marketing/Brand Management or related fields.
• Ability to lead/manage marketing projects to drive growth.
• Excellent interpersonal communication and presentation skills in English.
• Strong strategic thinking, adaptability, and analytical skills.
• Ability to work independently and collaborate with others.
• Proven ability to relate to stakeholders/customers across markets.
• Understanding of complex interdivisional procedures; integrity in handling confidential information.
• Proficiency in MS Office (Excel, Word & PowerPoint).
• MBA is preferred.

Responsibilities

• Develop and execute annual and long-range brand/indications strategy to grow market share and profitability.
• Create/distribute scalable assets, tools, campaigns and best practices for local localization.
• Identify education and brand experience opportunities for internal and external audiences.
• Build trust and relationships with local marketers, sales teams, and customers.
• Lead Annual Marketing Plan for EMEA and portfolio roadmap (3–5 years).
• Forecast demand with country leadership and coordinate with supply chain.
• Manage product lifecycle including launches and phase‑outs; drive portfolio development and NPI.

Skills

Project leadership

Interpersonal communication

Strategic thinking

Stakeholder management

MS Office

English proficiency

Education

Bachelor’s degree

MBA preferred

Job description

Work Flexibility: Hybrid

The Job’s Mission:

As Brand Manager for Stryker’s Foot & Ankle business, you will drive market share growth through the formulation and execution of effective, strategic, marketing plans. You are the EMEA brand expert who sets strategic direction and ensures execution for portfolio growth through the development of marketing campaigns and strategies, portfolio development as well as internal and external education strategies. Our product portfolio includes innovative solutions such as Total Ankle Replacement and implants for hindfoot and forefoot surgery, designed to improve patient and hospital outcomes. As a leader in Foot & Ankle surgery, Stryker offers comprehensive solutions for individuals with chronic pain. Find out more via: https://www.stryker.com/us/en/portfolios/orthopaedics/foot-and-ankle.html In this position, you will own the creation of compelling customer value propositions, maximize new product launches and enhance key customer relationships across EMEA. You will work closely with local Marketing teams in leading downstream execution while also contributing to upstream marketing initiatives to ensure development projects address EMEA customer needs appropriately. Reporting to the Marketing Director of Extremities EMEA, this role can be based in any of our European locations: we offer great workplace flexibility with a hybrid work model. This is an exciting opportunity to join one of the world's leading medical technology organizations in our mission of making healthcare better!

What you will do:

In your new role, you will start with a familiarization phase to learn about our portfolio and build relationships with internal/external stakeholders. In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets. Create/distribute scalable assets, tools, marketing campaigns and best practices which can be localized for maximum impact. Identify education and brand experience opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager. Develop trust and strong relationships with local marketers, sales professionals, internal stakeholders and key customers. In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, you will create the Annual Marketing Plan for EMEA and portfolio roadmap over a 3-5 year horizon. Work with country leadership to forecast demand and partner with supply chain accordingly. Define and execute regional product life cycle including phase-in (launch) and phase-out of products. Provide analysis of business performance, brand perception and other drivers of future brand performance. Define mitigating actions to deliver on strategy. Partner with divisional resources to develop portfolio through new product development, line extensions and M&A activity. Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of the EMEA-wide strategies. Create EMEA-wide, scalable, customer engagement events such as facility tours/events/congresses, hands‑on opportunities, etc. Manage branding, messaging, positioning and pricing of assigned brands based on market, customer and competitive insights. Lead the commercialization planning of new product development in partnership with Portfolio teams. Take the lead in developing Key Opinion Leaders (KOLs) for the brand. Travel percentage: 40%, as this position involves customer‑facing activities and sales support in the field.

What you need:

• Bachelor’s degree is required.
• 8+ years of work experience is required, including experience in fields such as international Marketing, Product/Brand Management or related in industries such as MedTech, BioTech, etc.
• Ability to accurately and effectively lead/manage (marketing) projects to ensure timely outcomes, business performance and growth.
• Excellent interpersonal communications, persuasion and presentation skills – with proficiency in spoken and written English.
• Strong strategic‑thinking, adaptability, analytical and problem‑solving skills.
• Ability to work independently and to also establish relationships/work in collaboration with others.
• Demonstrated ability to relate to stakeholders and customers from different markets and cultures.
• Ability to understand and work within complex interdivisional procedures and policies.
• Impeccable work ethics & integrity in managing confidential information.
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).

• Experience in Orthopaedics would be highly preferred.
• MBA is preferred.

What we offer:

• Flat hierarchies and a culture committed to achieve our mission and deliver remarkable results.
• We grow talent: we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement.
• An attractive salary and benefits package.
• Recognition of your performance: at Stryker, outstanding individual and cross‑functional team performance is rewarded.
• Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.
• Collaborative and inclusive environment: join a team that values diversity and inclusion, fostering a supportive and innovative workplace.
• Quality products that improve the lives of our customers and patients.
• Ability to discover your strengths, follow your passion and own your career.

#li-hybrid

Pay Ranges:

• Netherlands: €71.800 - €133.400 EUR Annual
• Belgium: €83.000 - €138.200 EUR Annual
• Germany: Berlin/Duisburg/Waghäusel/field-based 40Std: €84.400 - €140.600 EUR Annual
• Spain: €59.000 - €98.300 EUR Annual
• United Kingdom: £62,900 - £104,800 GBP Annual
• Italy: €58.100 - €96.800 EUR Annual
• Sweden: kr694.000 - kr1.158.000 SEK Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

If you’d like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process.

Travel Percentage: 40%

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces! For more information, visit: www.stryker.com

Work Flexibility Remote – Role allows you to work the majority to 100% of time from an alternate workplace. These roles could have travel expectations, and you must work within the country of the job requisition location. Field-based – You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary. Almost all sales roles would likely be qualified as field-based. Onsite – Role is 100% located at a Stryker facility. Some ad hoc flexibility may be available depending on role, level, and job requirements. Manufacturing roles and any role that requires physical presence at the office would qualify under this category. Hybrid – You can expect to regularly work in both an alternate workplace and a Stryker facility. Roles that are partially remote or co‑located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.