EMEA Brand Manager, Foot & Ankle (Hybrid)

Stryker; Amsterdam; Hybrid; EUR 72,000 - 133,000; Full time

Benefits offered by this job

Flat hierarchies

Career development

Attractive salary & benefits

Recognition of performance

Inclusive environment

Job summary

Stryker is seeking an experienced Brand Manager for Foot & Ankle in the EMEA region. You will drive market share through strategic marketing plans, create compelling value propositions, and manage launches while collaborating with local marketing teams.

You will develop annual and 3–5 year plans, lead regional campaigns, and build strong stakeholder relationships across markets. A hybrid work model is offered, with travel up to 40%.

Qualifications

• Bachelor’s degree is required.
• 8+ years of work experience in international Marketing or Brand Management.
• Ability to lead/manage marketing projects to ensure timely outcomes.
• Excellent interpersonal communications, persuasion and presentation skills in English.
• Strong strategic-thinking, adaptability, analytical and problem-solving skills.
• Able to work independently and collaboratively with others.
• Experience relating to stakeholders across markets and cultures.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Responsibilities

• Set annual and long-range brand/indications strategy to achieve growth, profit and market share targets.
• Create/distribute scalable assets, tools and campaigns for localization.
• Develop education and brand experience opportunities with Education Manager.
• Build strong relationships with local marketers, sales, and customers.
• Develop the Annual Marketing Plan for EMEA and a 3–5 year portfolio roadmap.
• Forecast demand with country leadership and coordinate with supply chain.
• Lead regional product lifecycle management including launches and phase-outs.
• Develop KOLs and support new product development with Portfolio teams.
• Plan EMEA-wide customer engagement events and branding initiatives.
• Define branding, messaging and pricing based on market and competitive insights.

Skills

Brand management

Marketing strategy

Stakeholder management

English communication

Leadership

Data analysis

MS Office

Education

Bachelor’s degree

MBA preferred

Tools

Microsoft Office

Job description

Stryker is seeking an experienced Brand Manager for Foot & Ankle in the EMEA region. You will drive market share through strategic marketing plans, create compelling value propositions, and manage launches while collaborating with local marketing teams.

You will develop annual and 3–5 year plans, lead regional campaigns, and build strong stakeholder relationships across markets. A hybrid work model is offered, with travel up to 40%.