eCommerce Analytics Lead: Measurement & Customer Insights

Dyson; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Discount on Dyson products

Company pension scheme

29 days annual holiday plan

Company fitness plan

EAP, Employee Assistance Programme

Life Assurance Plan

Transportation allowance, €0.23 perkil

Job summary

Dyson is seeking an eCommerce Analytics Manager to own the global measurement vision and governance. You will partner with Digital Tracking, Product and platform teams to drive trusted data, clear attribution and better visibility of the customer journey across Dyson’s digital ecosystem.

The role requires deep experience in digital analytics, strong knowledge of Adobe Analytics and GA4, and the ability to translate business questions into actionable measurement requirements.

Qualifications

• Significant experience in digital analytics, measurement, or eCommerce performance.
• Strong knowledge of Adobe Analytics and GA4.
• Experience improving data quality and governance across multiple platforms.
• Ability to define and communicate measurement requirements with technical teams.
• Strong stakeholder management across product, marketing, and analytics.
• Ability to translate complex analytics into clear, actionable recommendations.

Responsibilities

• Own measurement governance across Adobe Analytics, GA4 and key platforms, including tracking standards, KPI definitions, documentation and data-quality monitoring.
• Translate business questions into clear measurement requirements and prioritise improvements by business value and commercial impact.
• Improve source-of-truth clarity by reducing dashboard duplication and increasing confidence in reported digital performance.
• Clarify attribution, channel contribution, acquisition quality and the role of paid, owned and earned touchpoints in customer conversion and value creation.
• Identify customer journey friction, conversion barriers and digital experience opportunities across Dyson’s eCommerce ecosystem.
• Set consistent standards for experimentation measurement, including test design, success metrics and post-test evaluation.
• Create common definitions, interpretation guides, reusable standards and knowledge-sharing forums so teams can self-serve trusted answers and apply measurement outputs confidently.
• Partner with Digital Tracking, Product, Marketing, Commercial, Finance, Revenue Analytics and Insights, Legal, markets and local analytics teams to embed governed measurement standards and improve decision quality globally.

Skills

Digital analytics

Adobe Analytics

GA4

Attribution methodologies

Customer journey analytics

Experimentation measurement

Data quality

Tracking governance

Measurement requirements

Technical collaboration

Stakeholder management

Communication of insights

Job description

Dyson is seeking an eCommerce Analytics Manager to own the global measurement vision and governance. You will partner with Digital Tracking, Product and platform teams to drive trusted data, clear attribution and better visibility of the customer journey across Dyson’s digital ecosystem.

The role requires deep experience in digital analytics, strong knowledge of Adobe Analytics and GA4, and the ability to translate business questions into actionable measurement requirements.