E-commerce Business Analyst: Drive Digital Experience & Growth

Lely; Maassluis; Hybrid; EUR 47,000 - 67,000; Full time

Benefits offered by this job

Up to 8 weeks vacation per year

Pension scheme

Lely Academy training

Campus sports facilities

Hybrid work policy

Free shuttle Maassluis metro

Job summary

Lely is seeking a Business Analyst E-commerce to bridge business needs and technical execution. You will map processes, capture requirements, and shape user journeys to enhance the digital customer experience across our platforms.

You will collaborate with UX, developers, product owners, and stakeholders to ensure solutions deliver measurable commercial value. Ideal candidates have strong BA skills, backend integration experience, and fluency in English (Dutch a plus).

Qualifications

• 5+ years of experience as a Business Analyst in E-commerce or digital product teams.
• Proven track record in backend development with focus on system integrations.
• Experience with Agile methodologies and tools such as Jira, Confluence and Targetprocess.
• Strong communication and interpersonal skills for diverse stakeholders.
• English fluency; Dutch is a plus.

Responsibilities

• Collaborating with Product Owners, Developers, and Business Stakeholders to define business needs and translate them into clear, actionable requirements.
• Mapping and analyzing current and future business processes and digital user journeys.
• Creating user stories, use cases, and acceptance criteria that guide development in Agile/Scrum environments.
• Leading workshops and interviews to understand strategic business goals and user needs.
• Supporting sprint planning, backlog grooming, and ensuring alignment between business objectives and technical execution.
• Identifying opportunities for innovation and process improvement within E-commerce and digital platforms.

Skills

Business Analysis

Stakeholder Management

Agile/Scrum

Process Mapping

User Journeys

Tools

Jira

Confluence

Targetprocess

Job description

Lely is seeking a Business Analyst E-commerce to bridge business needs and technical execution. You will map processes, capture requirements, and shape user journeys to enhance the digital customer experience across our platforms.

You will collaborate with UX, developers, product owners, and stakeholders to ensure solutions deliver measurable commercial value. Ideal candidates have strong BA skills, backend integration experience, and fluency in English (Dutch a plus).