Business Analyst E-commerce

Lely; Maassluis; Hybrid; EUR 47,000 - 67,000; Full time

Benefits offered by this job

Up to 8 weeks vacation per year

Pension scheme

Lely Academy training

Campus sports facilities

Hybrid work policy

Free shuttle Maassluis metro

Job summary

Lely is seeking a Business Analyst E-commerce to bridge business needs and technical execution. You will map processes, capture requirements, and shape user journeys to enhance the digital customer experience across our platforms.

You will collaborate with UX, developers, product owners, and stakeholders to ensure solutions deliver measurable commercial value. Ideal candidates have strong BA skills, backend integration experience, and fluency in English (Dutch a plus).

Qualifications

• 5+ years of experience as a Business Analyst in E-commerce or digital product teams.
• Proven track record in backend development with focus on system integrations.
• Experience with Agile methodologies and tools such as Jira, Confluence and Targetprocess.
• Strong communication and interpersonal skills for diverse stakeholders.
• English fluency; Dutch is a plus.

Responsibilities

• Collaborating with Product Owners, Developers, and Business Stakeholders to define business needs and translate them into clear, actionable requirements.
• Mapping and analyzing current and future business processes and digital user journeys.
• Creating user stories, use cases, and acceptance criteria that guide development in Agile/Scrum environments.
• Leading workshops and interviews to understand strategic business goals and user needs.
• Supporting sprint planning, backlog grooming, and ensuring alignment between business objectives and technical execution.
• Identifying opportunities for innovation and process improvement within E-commerce and digital platforms.

Skills

Business Analysis

Stakeholder Management

Agile/Scrum

Process Mapping

User Journeys

Tools

Jira

Confluence

Targetprocess

Job description

Lely, founded in 1948, is committed to creating a sustainable, profitable, and enjoyable future in agriculture. Driven by the challenges farmers face and the needs of cows, we develop high-quality robots and data systems that improve animal welfare, flexibility, and productivity on dairy farms. Our mission is to support sustainable food production.

For more than 30 years, we have been a global leader in the sales and service of automated systems for successive generations of dairy farmers. Every day, we inspire our colleagues to provide customers with innovative solutions and to be a reliable partner for long-term advice and support. With our state-of-the-art Lely Campus in Maassluis and a worldwide network of dedicated Lely Centers offering tailored sales and service, Lely operates in more than fifty countries.

What is your role?

As a Business Analyst E-commerce at Lely, you will be a vital link between business needs and technical implementation. You play a key role in optimizing and innovating the digital customer experience on our E-commerce platforms. By mapping processes, gathering requirements, and analyzing user journeys, you ensure that our digital solutions truly add value for our customers. You will collaborate across departments from UX designers and developers to product owners and business stakeholders ensuring that our platforms support seamless customer interaction and drive commercial success. Do you thrive in dynamic, cross-functional environments and get energized by translating abstract ideas into concrete results? Then we’d love to meet you.

Your key responsibilities include:

• Collaborating with Product Owners, Developers, and Business Stakeholders to define business needs and translate them into clear, actionable requirements.
• Mapping and analyzing current and future business processes and digital user journeys.
• Creating user stories, use cases, and acceptance criteria that guide development in Agile/Scrum environments.
• Leading workshops and interviews to understand strategic business goals and user needs.
• Supporting sprint planning, backlog grooming, and ensuring alignment between business objectives and technical execution.
• Identifying opportunities for innovation and process improvement within E-commerce and digital platforms.

We are looking for someone with:

• At least 5 years of experience as a Business Analyst, preferably within E-commerce or digital product teams. Who Leads initiatives, mentors others, makes strategic technical decisions, often bridges business and tech.
• You bring a proven track record in backend development with a strong emphasis on system integrations
• Experience with Agile methodologies and tools such as Jira and Confluence and Target process.
• Strong communication and interpersonal skills, with the ability to manage diverse stakeholders.
• A critical thinker with problem-solving abilities and a proactive mindset.
• Experience in project and resource management, focused on continuous improvement.
• A high level of trust, professionalism, and interpersonal sensitivity.
• Fluency in English; Dutch is a plus.

Working at Lely means contributing to sustainable progress within one of the most innovative organizations in the Netherlands. You contribute to making the agricultural sector future-proof - and we make sure that you get all the space, resources and support you need to do so.

• An international working environment with opportunities for own initiative and entrepreneurship.
• Excellent working conditions, including up to 8 weeks of vacation per year and a good pension scheme.
• A salary within the scale of € 4,201- € 6,001gross per month, in which we like to see opportunities for growth from your starting salary towards the future
• Good growth opportunities: you are in control of your development and can choose from various training courses through our Lely Academy - from personal development to job-specific training.
• Our modern Lely Campus offers daily access to extensive sports facilities: an indoor gym, outdoor padel courts, an outdoor basketball and volleyball court, table tennis and table soccer. You can join Hyrox workouts or sign up for personal training - and challenge your colleagues during an active break.
• Enjoy fresh coffee and tea from our own barista, with milk straight from our farm, as well as a healthy and affordable company restaurant.
• A healthy work-life balance thanks to our hybrid work policy: you work at least three days a week on Campus, with flexible working hours and plenty of room to spend extra time on site (between 06:00 and 20:00).
• A free shuttle bus will take you to and from the metro in Maassluis, so your workday starts and ends smoothly.
• Successes need to be celebrated: from anniversaries to Christmas parties - at Lely we know how to do it!