Director of Strategy & Transformation Marketing

Takeaway.com; Amsterdam; Presencial; EUR 180 000 - 250 000; Tempo integral

Resumo da oferta

Just Eat Takeaway.com is seeking a Director of Strategy & Transformation Marketing to own the long-term marketing strategy and insight agenda across markets. You will define brand positioning, architecture and communications, while leading large cross-functional projects and driving marketing excellence.

You will translate signals into strategic recommendations, set standards, and oversee the Marketing OS to improve efficiency and automation.

Qualificações

• Significant experience in brand strategy, insights or portfolio planning in a multi-market consumer business.
• Advanced understanding of brand positioning, segmentation, brand architecture and research methodologies.
• Ability to convert complex evidence into clear strategic choices for senior stakeholders.
• Strong experience managing research partners and synthesising qualitative and quantitative inputs.
• Sound commercial judgement and confidence challenging proposals that are not supported by evidence.
• Excellent written and verbal communication skills in English.

Responsabilidades

• Defines global brand positioning, portfolio architecture, target audience frameworks and brand segmentation principles for use across all markets.
• Owns the annual insight agenda, including brand tracking, research priorities and strategic learning plans.
• Sets the standards for brand architecture, naming logic and core strategic messaging territories; approves changes that alter the strategic shape of the brand.
• Translates customer, market and competitor signals into strategic recommendations for the Brand & Corp Comms leadership team and COO.
• Provides the strategic guardrails that Campaigns, Creative, Media and market teams must work within, without directing their day-to-day execution choices.
• Reviews brand performance monthly and refreshes strategic priorities when evidence shows that positioning, audience focus or architecture should change.
• Leads the Marketing operating system (Marketing OS), driving efficiency, reporting standardisation and automation across the marketing function.
• Acts as the senior Marketing interface for large cross-functional and organisational projects, ensuring marketing priorities and implications are represented throughout.

Conhecimentos

Brand strategy

Insights

Portfolio planning

Brand positioning

Research methodologies

Stakeholder management

English communication

Descrição da oferta de emprego

Ready for a challenge?

Then Just Eat Takeaway.com might be the place for you. We’re a leading global online delivery platform, and our vision is to empower everyday convenience.

Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.

• Location: Amsterdam Office
• Category: Маркетинг
• Full time

About this role:

Director of Strategy & Transformation Marketing: This position owns JET's long-term marketing strategy and insight agenda. It defines what marketing stands for, does and does not do, how it is structured and how marketing health is measured., though it interfaces with all of these streams. The role also leads and participates in large organisational projects as a key Marketing interface, drives a number of these projects, and drives marketing operational excellence — including Marketing transformations, Marketing OS, efficiency improvements, reporting frameworks and automation

These are some of the key components to the position:

• Defines global brand positioning, portfolio architecture, target audience frameworks and brand segmentation principles for use across all markets
• Owns the annual insight agenda, including brand tracking, research priorities and strategic learning plans, and decides which strategic questions require central investigation
• Sets the standards for brand architecture, naming logic and core strategic messaging territories; approves changes that alter the strategic shape of the brand
• Translates customer, market and competitor signals into strategic recommendations for the Brand & Corp Comms leadership team and COO
• Provides the strategic guardrails that Campaigns, Creative, Media and market teams must work within, without directing their day-to-day execution choices
• Reviews brand performance monthly and refreshes strategic priorities when evidence shows that positioning, audience focus or architecture should change
• Leads the Marketing operating system (Marketing OS), driving efficiency, reporting standardisation and automation across the marketing function
• Acts as the senior Marketing interface for large cross-functional and organisational projects, ensuring marketing priorities and implications are represented throughout

What will you bring to the team?

• Significant experience in brand strategy, insights or portfolio planning in a multi-market consumer business
• Advanced understanding of brand positioning, segmentation, brand architecture and research methodologies
• Ability to convert complex evidence into clear strategic choices for senior stakeholders
• Strong experience managing research partners and synthesising qualitative and quantitative inputs
• Sound commercial judgement and confidence challenging proposals that are not supported by evidence
• Excellent written and verbal communication skills in English

Impact on organization

Shapes the strategic foundations used across HQ and local markets, influencing how JET positions itself and where brand investment should focus over the medium to long term. The role affects enterprise-wide brand choices and the quality of major strategic decisions, without owning local campaign execution or media budgets.

At JET this is how we play

Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.

Fun, fast-paced and supportive, the JET culture is about movement, growth, helping one another to succeed and celebrating wins. By truly living our values and embodying our behaviours, we’re building a customer-first culture which enables us to stay one step ahead of the competition.