Director, AI-Driven PR & GEO Strategy

Philips Iberica SAU; Amsterdam; Hybrid; EUR 88,000 - 130,000; Full time

Job summary

Philips is seeking a Sr. Manager, PR & AI Discovery to bridge traditional PR with Generative Engine Optimization across Western Europe. This role leads GEO initiatives to ensure Philips content is found and cited by AI platforms while aligning with brand and regulatory requirements.

Based in Amsterdam, you will manage agencies, partner with marketing, legal and regulatory teams, and drive a measurable, cross-channel authority program across media and social channels.

Qualifications

• 8+ years in PR, media relations, integrated communications, digital PR, influencer marketing, SEO/GEO strategy and AI search visibility, or closely related fields.
• Technical & Analytical capability with SEO, search insights, GEO platforms, and AI tools to inform strategies.
• Industry focus in consumer health, health tech, beauty, or other claims-sensitive areas is a plus.
• Track record in managing agencies, building earned authority with journalists and creators.
• Crisis & Reputation experience supporting issue management and crisis communications.

Responsibilities

• Lead the regional strategy for Generative Engine Optimization (GEO) and audit AI search representations.
• Modernize earned media to form a unified authority layer across Western Europe.
• Drive agency performance, governance, and briefing processes with clear KPIs.
• Translate strategy into market activation with cross-functional collaboration (marketing, legal, regulatory).
• Lead regional launches, reputation and issues management, including media Q&A and crisis prep.
• Strengthen influencer and social authority through creator and reviewer networks.
• Empower local markets with practical playbooks for AI-ready authority.
• Leverage analytics and AI tools to monitor sentiment, share of voice, and AI citations.
• Measure GEO and earned authority performance with a comprehensive framework.

Skills

PR experience

Agency leadership

Technical analytics

Crisis management

Education

Master’s or Bachelor’s degree

Job description

Philips is seeking a Sr. Manager, PR & AI Discovery to bridge traditional PR with Generative Engine Optimization across Western Europe. This role leads GEO initiatives to ensure Philips content is found and cited by AI platforms while aligning with brand and regulatory requirements.

Based in Amsterdam, you will manage agencies, partner with marketing, legal and regulatory teams, and drive a measurable, cross-channel authority program across media and social channels.