Digital Marketing Executive (UK CRM & Retention)

Big Green Smile

Amsterdam

Hybrid

EUR 32,000 - 52,000

Part time

10 days ago

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Benefits offered by this job

Flexible working hours

25 days’ annual leave (pro‑rata)

Travel allowance

Birthday day off

Annual volunteering day

Job summary

Big Green Smile is seeking a Digital Marketing Executive to lead the UK CRM and retention efforts from Amsterdam. This hybrid role (Amsterdam) focuses on our growing email program and lifecycle strategies to drive repeat purchases and sustainable revenue growth.

You will own campaign planning, execution, QA and reporting, while collaborating with a small team to prioritise work and maintain brand compliance. Fluency in British English is essential.

Qualifications

Proven hands-on CRM and email marketing experience.
Experience supporting UK e-commerce audiences.
Excellent written and spoken English.
Ability to work independently in a small team.

Responsibilities

Own the UK CRM and email calendar and delivery.
Translate priorities into clear campaign plans and briefs.
Build, QA, segment, schedule and deploy campaigns.
Write engaging copy reflecting the Big Green Smile brand.
Monitor performance and optimise lifecycle journeys.
Support CMS updates and select digital channels.
Collaborate across stakeholders to prioritise efforts.

Skills

CRM management

Email marketing

Campaign planning

Segmentation

Content writing

Data-driven

Tools

CRM platform

CMS

Job description

Job title: Digital Marketing Executive (UK CRM & Retention)

Reporting to: Chief Marketing Officer

Location: Hybrid working in Amsterdam, the Netherlands

Contract: 32 hours per week (4 days)

Our Company

Big Green Smile exists to make sustainability the norm by reshaping how people shop. We believe consumerism can and should be more sustainable and ethically focused. Our role is to make it easier for people to make better choices every day.

Founded in 2008 as a single e-commerce site, Big Green Smile now operates across the UK, Benelux, Germany and France, alongside supporting direct-to-consumer operations for other brands in the sustainability space. We aim to empower conscious consumers by showcasing high-quality sustainable products, engaging and informing customers, and continuously improving our business and supply chain to create positive social, economic and environmental impact.

Big Green Smile is an inclusive company, and we know we are stronger when every member of our team feels respected, included and heard.

Job Overview

This is a hands‑on, CRM‑led digital marketing role in a small, fast‑moving business, responsible for our UK email channel. We have a strong base of returning customers who value shopping with us, and you will build on those relationships through relevant, well‑executed communications that drive repeat purchase and support sustainable revenue growth.

Working from agreed commercial priorities, customer insight and campaign performance, you will own the CRM plan and its end‑to‑end delivery, from prioritisation and briefing through to build, quality assurance, deployment, reporting, testing and optimisation.

The majority of your time will be focused on CRM and email. You will also support selected content and digital channel activity as part of agreed business priorities. You will have autonomy over day‑to‑day delivery, working collaboratively with stakeholders and using your judgement to focus effort where it will have the greatest customer and commercial impact.

Key Responsibilities

CRM planning and delivery

Own the UK CRM and email calendar, priorities and delivery timelines
Translate commercial priorities, promotional plans and customer insight into clear campaign plans and briefs
Coordinate assets, content, and approvals with relevant stakeholders
Build, proof, quality‑check, segment, schedule and deploy campaigns in the CRM platform
Write accurate, engaging email copy that reflects the Big Green Smile brand and supports the commercial objective
Make sound day‑to‑day decisions within agreed commercial, brand and compliance parameters
Keep stakeholders informed of important dependencies and recommend solutions when decisions are needed.
Ensure communications meet brand, legal, consent and best‑practice requirements, including internal guidance on environmental claims

Retention and customer value

Use customer behaviour and campaign insight to identify opportunities across repeat purchase, frequency, cross‑sell and reactivation
Develop useful audience segments and apply appropriate contact cadence and messaging
Own and continuously improve lifecycle journeys and automations
Balance short‑term revenue opportunities with relevance, customer trust and long‑term engagement
Monitor list health, deliverability and customer‑response signals, taking action where needed

Performance, testing and optimisation

Own regular reporting on UK email activity and agreed commercial and customer measures
Turn results into clear conclusions, recommendations and next actions
Maintain a focused testing and optimisation plan, prioritised by likely customer and commercial impact
Apply campaign learning to future activity and share relevant insight with stakeholders

Content and channel support

Produce basic design work and adapt existing assets for email and other agreed formats when required
Update website or blog content through the CMS where this supports an agreed campaign
Support selected organic social, partner or white‑label communications as part of agreed campaign activity
Maintain visual and written consistency across the activity you deliver

Ways of working

Plan and manage your workload independently, focusing effort on the activity with the greatest customer and commercial impact
Recommend priorities and practical solutions, keeping stakeholders informed of progress, dependencies and decisions needed
Collaborate effectively across a small team while maintaining a clear focus on CRM and retention

What Success Looks Like

UK CRM makes a measurable contribution to revenue, repeat purchase and customer lifetime value
Campaigns and lifecycle journeys improve retention, reactivation and conversion against agreed measures
Email engagement, list health and deliverability remain strong
Testing and optimisation produce useful learning that is applied to future activity
The UK CRM calendar is delivered reliably and aligned with commercial priorities

Skills and Experience

Proven hands‑on experience delivering CRM and email marketing for a UK e‑commerce audience
Demonstrated ability to own campaigns from objective and prioritisation through to deployment and evaluation
Practical experience with campaign building, segmentation, quality assurance, testing and reporting in a CRM platform
Experience working successfully in a small team and managing priorities independently
Sound judgement and the ability to balance quality, pace and commercial impact
Able to turn commercial objectives, customer insight and performance data into clear, practical plans
Commercially minded, with curiosity about customer behaviour and repeat purchasing
Exceptional written and spoken English, with a strong command of British English and proven ability to produce polished, natural and engaging customer‑facing copy for a UK audience
Strong attention to detail, delivery accuracy and deadline managementConfident adapting digital assets and using CRM, CMS and design tools
Genuine interest in sustainable living and working for a purpose‑led retail brand

Skills and Experience (Desirable)

Experience with lifecycle journeys, marketing automation or email deliverability
Experience supporting multi‑market e‑commerce or multilingual campaigns
Experience working in or with sustainability‑led brands

Why You’ll Want to Work Here

Real ownership and visible impact

We’re a small, fast‑moving business, so you will have responsibility for your work and see its impact quickly. You will have the freedom to make practical day‑to‑day decisions, improve how we work and shape the CRM programme.

Purpose‑led and practical

Sustainability is core to what we do, but we’re practical about it. You’ll be working on everyday products customers buy, helping them make more informed choices across laundry, cleaning, beauty, baby and personal care.

Flexible working that fits real life

The role is based in Amsterdam with hybrid working and flexible hours. We trust people to manage their responsibilities and communicate clearly about priorities, progress and support needed.

Practical development opportunities

You will gain broad exposure to the commercial performance of an international e‑commerce business and have the opportunity to deepen your CRM, retention and customer‑insight experience as our capabilities develop.

A friendly, supportive team

We’re a small team across the UK, the Netherlands and Belgium, with a positive and supportive working environment. You will have access to colleagues and leadership when decisions or input are needed, alongside the autonomy to manage your day‑to‑day work.