Digital Experience Strategist | Web Growth & AI

GoodHabitz; Utrecht; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday

Travel budget

Flexible work environment

Laptop provided

Growth & development

Mental coaching

Diversity & inclusion

Team events

Do-Good Day

Pension & insurance

Job summary

GoodHabitz, a fast-growing B2B SaaS EdTech company, seeks a Digital Experience Specialist to shape our website strategy and digital platforms, turning business goals into pages, journeys, and content frameworks. You’ll drive conversion, scale, and global reach across markets.

You will sit with the website team, collaborating closely with the Website Platform Owner and Digital team to ensure the site is built to convert and support key business outcomes.

Qualifications

• 5+ years in a web strategy or digital experience role, ideally with a background in B2B SaaS websites.
• Strong, hands-on SEO experience (technical and content).
• Experience with CRO: hypothesis-driven testing and documented outcomes.
• Comfortable scoping pages, frameworks, and site structure ahead of a build.
• Familiarity with AI and automation tools applied to web workflows.
• Excellent command of English; additional languages are a bonus.

Responsibilities

• Translate business outcomes into a website and digital platform strategy with clear pages and journeys.
• Scope new pages, templates and site structures, coordinating with developers and designers.
• Own the site’s information architecture and content frameworks for clear purposes on every page.
• Lead SEO strategy, guide content, track rankings and organic traffic.
• Apply CRO principles to key pages and journeys with data-driven decisions.
• Spot repetitive manual work and build automations using AI/no-code tools.
• Ensure alignment of landing pages with paid campaigns and lifecycle marketing.

Skills

Web strategy

SEO

CRO

AI & automation

Webflow

GA4

Tools

Webflow

GA4

HockeyStack

SemRush

Job description

GoodHabitz, a fast-growing B2B SaaS EdTech company, seeks a Digital Experience Specialist to shape our website strategy and digital platforms, turning business goals into pages, journeys, and content frameworks. You’ll drive conversion, scale, and global reach across markets.

You will sit with the website team, collaborating closely with the Website Platform Owner and Digital team to ensure the site is built to convert and support key business outcomes.