Digital Experience Specialist
GoodHabitz
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Benefits offered by this job
Job summary
GoodHabitz, a fast-growing B2B SaaS EdTech company, seeks a Digital Experience Specialist to shape our website strategy and digital platforms, turning business goals into pages, journeys, and content frameworks. You’ll drive conversion, scale, and global reach across markets.
You will sit with the website team, collaborating closely with the Website Platform Owner and Digital team to ensure the site is built to convert and support key business outcomes.
Qualifications
- 5+ years in a web strategy or digital experience role, ideally with a background in B2B SaaS websites.
- Strong, hands-on SEO experience (technical and content).
- Experience with CRO: hypothesis-driven testing and documented outcomes.
- Comfortable scoping pages, frameworks, and site structure ahead of a build.
- Familiarity with AI and automation tools applied to web workflows.
- Excellent command of English; additional languages are a bonus.
Responsibilities
- Translate business outcomes into a website and digital platform strategy with clear pages and journeys.
- Scope new pages, templates and site structures, coordinating with developers and designers.
- Own the site’s information architecture and content frameworks for clear purposes on every page.
- Lead SEO strategy, guide content, track rankings and organic traffic.
- Apply CRO principles to key pages and journeys with data-driven decisions.
- Spot repetitive manual work and build automations using AI/no-code tools.
- Ensure alignment of landing pages with paid campaigns and lifecycle marketing.
Skills
Tools
Job description
GoodHabitz is a fast-growing B2B SaaS EdTech business helping organisations across Europe develop their people through engaging, beautifully produced online learning. With approximately €50M ARR and a presence in 10 countries, we’re scaling our marketing function significantly - moving to a centralised model that produces high-quality, high-volume creative output for markets across Europe.
As Digital Experience Specialist atGoodHabitz, you shape the strategy behind our website and digital platforms, turning business outcomes into the pages, journeys, and frameworks that deliver them. You thrive at the intersection of strategic thinking and hands-on scoping: youdon’tjustmaintainwhatexists,you define what should exist next.
You sit with-in our website team, working closely with the Website Platform Owner, and the wider Digital team, you make sure our websiteit’sbuilt to convert, scale, and support the business outcomes that matter in all the global markets.
Translate desired business outcomes (conversions, opportunities, retention & upsell, learner engagement) into a website and digital platform strategy - what pages, journeys, and frameworks we need, and why.
Scope new pages, templates, and site structures ahead of build, working closely with the Website Platform Owner, Developer and (UX)designers on technical feasibility.
Own the site’s information architecture and content frameworks, so every page has a clear job to do.
Help to prioritize the roadmap against business impact, not just the loudest internal request.
Bring a clear point of view on how the website and digital platforms should evolve and turn that into a plan others can execute against.
Work closely together with our communications team; this team is your partner increation ofpages and content, needed for our digital infrastructure.
Co-Own the SEO strategy
Brief and guide content and copy work to compound organic visibility over time.
Track rankings, organic traffic, and share-of-voice, and turn findings into aprioritizedaction list.
Bring a point of view on GEO as search behavior shifts - and ensure our rankings improve over time (and create theplanhow to dothis).
Monitor andanalyzewebsite performance - traffic, conversion rates, and userbehavior- to build a clear, ongoing picture ofwhat’sworking and where the friction is.
Report clearly on how the websitedelivers onbusiness outcomes.
Apply CRO principles to key pages and journeys - hypothesis-driven testing, not guesswork. Where thereisn’tenough data, be pragmatic: apply marketbest-practicesand decide based on the information you have.
Partner withwiderDigital team to align landing pages with paid and lifecycle campaigns.
Continuously benchmark our website against best-in-class B2B experiences.
Spot repetitive manual work in content publishing, page building, or reporting, and build automations that remove it, using tools like Make.com, Claude, and others.
Explore AI-assisted content,personalisation, and self-serve tooling that scales the website without scaling headcount.
Document workflows clearly sothey’rereliable, scalable, and easy for the team to pick up.
Stay on top of new AI and no-code tools, and bring practical ideas to the table, not just hype.
Contribute to the team’s AI and automation roadmap, turninggood ideasinto working solutions.
5+ years of experience in a web strategy, digital experience role, ideally with a background in B2B SaaS websites.
Strong, hands-on SEO experience (technical and content) - you can run a strategy, not justbriefone.
Experience with (or a strongtrack recordof picking up) CRO: structured testing, clear hypotheses, documented outcomes.
Comfortable scoping pages, frameworks, and site structure ahead of a build - you can brief a developer and a copywriter with equal clarity.
Genuine enthusiasm and hands-on experience with AI and automation tools (e.g.Claude, ChatGPT, Make.com) applied to web and content workflows.
Familiarity with a modern CMS (Webflow) and analytics tooling (e.g.GA4, Search Console,HockeyStack,SemRushor similar).
Detail-oriented and structured - you can run multiple pages and projects in parallel without losing sight of the strategy.
Excellent command of English; anyadditionallanguages are a real bonus (i.e.Dutch, German, Spanish).
Basedinor willing to commute to Eindhoven 2–3 days per week.
You see what AI and automation are doing to web and digital experience - and you want to be at the front of it, not catching up.
- UX/UI design experience,you’vebeen in a specialist role on this domain before.
Become part of the leader online training company in the European market, the benchmark in our sector, and helporganisationsthrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges.
Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work.
- Paid time off -25 daysholiday.
- Travel budget.
- Flexible work & tools - work in a supportive environment with the comforts you need, plus a laptop.
- Growth & development - unlimited access toGoodHabitzresources andMyAcademyto fuel your personal and professional growth.
- Mental coaching - support from our partner, to keep your mind in top shape.
- Diverse & inclusive teams - work with colleagues from across Europe, bringingdifferent cultures, perspectives, and ideas together.
- Themed events & team-building - from creativity workshops to vitality socials, our events are full of energy and fun surprises.
- Annual Do-Good Day - a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.
- Pension & insurance - disability and pension coverage for your long-term security.
Location:Eindhoven (HQ) - 2-3 days per week on-site.
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