Digital Experience Manager

INTERSPORT Deutschland eG; Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid working

30 days holiday

Wellness initiatives

Global team events

Job summary

INTERSPORT International Corporation GmbH in Amsterdam is seeking an experienced Sponsorship Activation Manager to help grow our brand through global partnerships. You'll identify opportunities, manage a central partnership database, negotiate terms, and translate partnerships into compelling activations that support our leadership in sport.

You'll lead end-to-end activation, create global playbooks, work with creative and digital teams, and measure performance with KPIs.

Qualifications

• 6+ years in sponsorship activation or sports marketing.
• Experience with sports brands, rights holders, or global marketing teams.
• Excellent English communication and presentation skills.

Responsibilities

• Develop and evolve INTERSPORT’s global sponsorship and partnership strategy.
• Identify and evaluate new partnership opportunities across sport, events, athletes, federations, clubs, and other platforms.
• Collaborate with internal teams to ensure partnerships align with insights and brand positioning.
• Lead end-to-end activation of sponsorships across campaigns, retail, digital, events and experiences.
• Create global toolkits, playbooks and activation guidelines for consistent execution.
• Lead partnership negotiations with Legal and Finance to secure opportunities.
• Measure KPIs and ROI; develop dashboards to track success globally.

Skills

Sponsorship activation

Partnership management

Negotiation

Stakeholder management

English communication

Job description

IIC–INTERSPORT International Corporation GmbH is the brand management and purchasing company of the INTERSPORT Group. With a retail turnover exceeding EUR 14 billion and more than 5,400 associated retailers in 42 countries, INTERSPORT is the worldwide leading player in sporting goods retail.

We’re looking for an experienced and passionate Sponsorship Activation Manager to join our global Brand Marketing team in Amsterdam. In this role, you’ll help build the INTERSPORT brand on a global scale by developing, managing, and activating best‑in‑class partnerships and sponsorships. This includes identifying strategic partnership opportunities, developing and managing a central partnership group database, negotiating favourable contract terms, fostering strong partner relationships, and bringing partnerships to life through compelling global activation plans that support our ambition to be at the Heart of Sport as the Global leader in local sport.

The Sponsorship Activation Manager ensures that all partnerships and sponsorships - across rights holders, federations, clubs, events, athletes, and other relevant entities - are leveraged consistently, creatively, and effectively to enhance brand equity, drive consumer engagement, and support our commercial, local and category objectives.

What you'll do:

• Develop and evolve INTERSPORT’s global sponsorship and partnership strategy in line with our brand ambitions and long‑term business goals.
• Identify and evaluate new partnership opportunities across sport, events, athletes, federations, clubs, and other relevant platforms.
• Collaborate with internal teams and local markets to ensure partnerships align with consumer insights, category priorities, and brand positioning.

Global Sponsorship Activation

• Lead the end-to-end activation of sponsorships and partnerships across campaigns, retail, digital, social media, events, and experiential moments.
• Create global toolkits, playbooks, and activation guidelines that support strong and consistent execution across markets.
• Work closely with creative, marketing, retail, and digital teams to maximize the impact of sponsorships across all channels.
• Support athlete appearances, global tournaments, partnership events, and brand‑led activations.

Relationship & Stakeholder Management

• Act as the main point of contact for key global partners, agencies, rights holders, and internal stakeholders.
• Build strong, collaborative relationships that drive long‑term value for both INTERSPORT and our partners.
• Lead partnership negotiations alongside Legal and Finance teams to secure strong commercial and brand opportunities.

Performance & Insights

• Measure and report on partnership performance using key KPIs such as brand visibility, engagement, and ROI.
• Use insights and data to continuously improve sponsorship strategies and future activations.
• Support the development of dashboards and reporting tools to track partnership success globally.

What you'll bring:

• 6+ years of experience in sponsorship activation, partnership management, sports marketing, or a related field.
• Experience working with sports brands, athletes, rights holders, agencies, or global marketing teams preferred.
• Strong negotiation and stakeholder management skills, with the ability to manage multiple projects and priorities simultaneously.
• A creative mindset combined with a strategic, data‑driven approach.
• Excellent communication and presentation skills in English (additional languages are a plus).
• A passion for sport, storytelling, consumer engagement, and building memorable brand experiences.

What We Offer:

• A dynamic international environment within the global sports industry.
• The opportunity to shape high‑profile global partnerships and activations.
• Hybrid working, 30 days paid holiday, progressive employment conditions, and wellness initiatives.
• A collaborative and energetic team culture with regular team events and lunches.

At INTERSPORT, we value diversity and believe different perspectives make us stronger. With over 75% of our Amsterdam office made up of expats and a 50/50 (f-x/m) gender balance, inclusion is part of who we are.