Global Sponsorship Activation Lead

INTERSPORT Deutschland eG; Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid working

30 days holiday

Wellness initiatives

Global team events

Job summary

INTERSPORT International Corporation GmbH in Amsterdam is seeking an experienced Sponsorship Activation Manager to help grow our brand through global partnerships. You'll identify opportunities, manage a central partnership database, negotiate terms, and translate partnerships into compelling activations that support our leadership in sport.

You'll lead end-to-end activation, create global playbooks, work with creative and digital teams, and measure performance with KPIs.

Qualifications

• 6+ years in sponsorship activation or sports marketing.
• Experience with sports brands, rights holders, or global marketing teams.
• Excellent English communication and presentation skills.

Responsibilities

• Develop and evolve INTERSPORT’s global sponsorship and partnership strategy.
• Identify and evaluate new partnership opportunities across sport, events, athletes, federations, clubs, and other platforms.
• Collaborate with internal teams to ensure partnerships align with insights and brand positioning.
• Lead end-to-end activation of sponsorships across campaigns, retail, digital, events and experiences.
• Create global toolkits, playbooks and activation guidelines for consistent execution.
• Lead partnership negotiations with Legal and Finance to secure opportunities.
• Measure KPIs and ROI; develop dashboards to track success globally.

Skills

Sponsorship activation

Partnership management

Negotiation

Stakeholder management

English communication

Job description

INTERSPORT International Corporation GmbH in Amsterdam is seeking an experienced Sponsorship Activation Manager to help grow our brand through global partnerships. You'll identify opportunities, manage a central partnership database, negotiate terms, and translate partnerships into compelling activations that support our leadership in sport.

You'll lead end-to-end activation, create global playbooks, work with creative and digital teams, and measure performance with KPIs.