Demand Generation Manager

Piano; Amsterdam; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Collaborative working culture

Vibrant team culture

Hybrid working model

Job summary

A leading tech company in Amsterdam seeks a Demand Generation Manager to develop and scale marketing programs. This role involves executing demand generation campaigns and collaborating across teams to achieve revenue goals. The ideal candidate has extensive experience and a strong analytical background essential for driving successful campaigns in a fast-paced environment.

Qualifications

• 5+ years of professional experience, including 3+ years in demand generation.
• Proven track record of measurable results in campaigns.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Develop and execute multi-channel campaigns.
• Lead weekly reporting on program performance.
• Monitor sales funnel activity and address process gaps.

Skills

Demand generation campaigns

Analytic skills

Audience building

Collaboration with Sales

Lead forecasting

Education

Bachelor's degree in relevant field

Tools

Enrichment tools (e.g., Clay)

Job description

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Piano’s Digital Experience Cloud empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavioral indicators, and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, increase customer engagement, and enable large-scale personalization from a single platform. Headquartered in Amsterdam with offices in the Americas, Europe, and Asia-Pacific, Piano serves a global client base including Air France, the BBC, CBS, Kirin Holdings, Jaguar Land Rover, and many more. Piano has been recognized as one of the world’s most innovative and fastest-growing tech companies by the World Economic Forum, Red Herring, Inc., and Deloitte. For more information, visit piano.io.

As our global Demand Generation Manager at Piano, you’ll be responsible for developing and scaling integrated marketing programs that drive pipeline growth across a wide array of channels to support Piano’s revenue goals. You will oversee the strategy and own execution of demand generation campaigns while partnering closely across teams. This role is critical to fueling net new business acquisition and expanding our pipeline.

The ideal candidate has a strong track record of creating and executing demand generation campaigns that deliver measurable results. Success in this role requires previous experience with enrichment tools for account building and the ability to thrive in a fast-paced, innovative environment.

Key Responsibilities

• Develop and execute short and long-term multi-channel campaigns that drive high-quality leads and pipeline growth.
• Continuously optimize performance, confidently assessing which campaigns (by vertical) are working and identifying areas for improvement.
• Execute enrichment tables within Piano’s existing toolkit for account targeting, with strategic input from Sales and Marketing.
• Lead weekly reporting on program performance, making data-driven adjustments to improve results against goals.
• Regularly monitor overall sales funnel activity, identify process gaps, and work closely with our Sales team to resolve them effectively.
• Become a subject matter expert in Piano Analytics and our target segments to better inform campaign strategy.
• Maintain efficient feedback loops with the Sales and Marketing teams to ensure strong alignment.

Skills & Qualifications

• 5+ years of professional experience, including 3+ years in demand generation at a high-growth SaaS startup.
• Direct experience building and segmenting audiences and accounts within enrichment tools (e.g., Clay) is required.
• Proactive in monitoring performance and adjusting tactics with involved stakeholders ensure campaign success.
• Strong analytic skills, including lead forecasting and campaign analysis.
• Clear understanding of demand generation best practices, industry trends, and marketing operations in B2B environments.
• Proven success partnering with Sales and Business Development to align marketing efforts directly to revenue outcomes.
• Ability to think strategically while executing with close attention to detail.
• Willingness to travel as needed.

Why Join Us?

This is a unique opportunity to join a fast-growing, innovative company and actively contribute and spearhead Piano’s global expansion in the digital Analytics space.

• Exciting tasks and space for your ideas
• Collaborative and agile working culture with direct communication
• Vibrant team culture locally and globally
• Hybrid working model from our Amsterdam office

Applicants for this position should have the authorization to work in the Netherlands without sponsorship from the Company.

Piano is committed to equal opportunity employment. All talent is welcome to apply, including individuals with disabilities.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Business Development, and Sales

• Industries

  Technology, Information and Media, Software Development, and IT Services and IT Consulting

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