Regional Marketing Manager

Blue Lynx; Amsterdam; On-site; EUR 70,000 - 93,000; Full time

Job summary

A wellness and nutraceutical brand is seeking a Regional Marketing Manager to lead sales and marketing efforts in Germany and the Netherlands. The ideal candidate should have experience in e-commerce with strong negotiation, social media, and analytical skills. Fluency in German and English is essential. This role offers a full-time position at mid-senior level.

Qualifications

• 7+ years of experience in an e-commerce environment.
• Experience in a wellness and personal care organization is a plus.
• Proven track record in driving revenue increase.

Responsibilities

• Manage market entry and brand positioning in Germany and the Netherlands.
• Identify and engage key sales channels.
• Build and execute localised digital marketing strategies.

Skills

Fluency in German

Fluency in English

E-commerce experience

Negotiation skills

Social media proficiency

Analytical thinking

Campaign planning

Job description

Direct message the job poster from Blue Lynx

Executive Search Recruitment Consultant @ Blue Lynx | Driving people's success | Always striving for better

Our client is a science-driven nutraceutical and wellness brand expanding rapidly across Europe. Combining high-quality production standards with a culture of innovation, the company is establishing dedicated local teams in key markets to accelerate brand development and strengthen consumer engagement.

We are looking for a strategic, Regional Marketing Manager to lead their sales and marketing across Germany and the Netherlands.

Job Profile for Regional Marketing Manager, Germany and the Netherlands

• Responsibilities will include, but not be limited to:
• Manage market entry and brand positioning in both Germany and the Netherlands
• Identify and engage key sales channels — including pharmacies, health retailers, and online platforms such as Amazon
• Manage outreach and partnerships with distributors, wholesalers, and retail buyers
• Support sell-in to leading retail chains in the region
• Build and execute localised digital marketing strategies (Meta, Google Ads, etc.)
• Manage influencer partnerships: sourcing, negotiating, KPI tracking, and content coordination
• Oversee social media accounts (Instagram, TikTok, LinkedIn, etc.) for both regions with aligned calendars and metrics
• Collaborate with HQ for campaign assets, copy, and region-specific storytelling
• Serve as the key point of contact between the company and the warehouse and logistics partner
• Coordinate inventory updates, import documentation, and order fulfilment performance reports
• Ensure smooth alignment of warehousing, packaging, and shipping, without needing to be on-site
• Deliver monthly reports on sales activity, campaign outcomes, and market feedback
• Track and interpret local consumer trends, competitor actions, and regulatory shifts

Candidate Profile for Regional Marketing Manager, Germany and the Netherlands

• Must be fluent in German and English, both written and spoken.
• 7+ years of experience in an e-commerce environment
• Experience in a wellness and personal care organisation is a plus
• Campaign planning and brand awareness strategy experience
• Proven track record in driving revenue increase
• Excellent negotiation and sales skills
• Excellent skills in social media – Instagram, TikTok, YouTube
• Ability to persuade and defend the company’s position
• Strategic and analytical thinking

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development, Marketing, and Management

• Industries

  Wellness and Fitness Services and Personal Care Product Manufacturing

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