Data Analyst — Cross‑Channel Impact & Attribution

High Tech Campus Eindhoven; Eindhoven; Hybrid; EUR 50,000 - 72,000; Full time

Job summary

InSpace on the NOVA platform seeks a Data Analyst – Customer Impact & Attribution to measure how content drives engagement and conversions across websites, social channels, and AI answers. You’ll work with clients to define engaged and converted end customers and build pipelines feeding NOVA's data layer.

You’ll report to Product Director, collaborate across Product, Marketing, Sales, Customer Success, and Development, design attribution models, dashboards, and client reports, while advancing

Qualifications

• 5+ years of analytics or attribution experience across owned or non-owned data.
• Experience building multi-touch attribution across multiple surfaces.
• Hands-on with GA4, GTM, and GA4 implementations.
• Available to work full-time at the Eindhoven office.

Responsibilities

• Define engagement and conversion metrics per client for NOVA.
• Build data pipelines and data-sharing agreements with clients.
• Design cross-surface attribution models and dashboards.
• Translate signals into client-facing reports.
• Contribute to NOVA’s data strategy and governance.
• Collaborate with Product, Marketing, Sales, and Customer Success.
• Establish data governance and privacy practices.
• Pioneer brand-mention tracking with the team.

Skills

Cross-channel attribution

Data analysis

Data governance

Client communication

Tools

GA4

Google Tag Manager

GSC

BigQuery

Job description

InSpace on the NOVA platform seeks a Data Analyst – Customer Impact & Attribution to measure how content drives engagement and conversions across websites, social channels, and AI answers. You’ll work with clients to define engaged and converted end customers and build pipelines feeding NOVA's data layer.

You’ll report to Product Director, collaborate across Product, Marketing, Sales, Customer Success, and Development, design attribution models, dashboards, and client reports, while advancing