CRM Planning Manager - 8 months FTC

Storiogroup; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Job summary

Storio group is seeking a CRM Planning Manager to lead a small team driving repeat engagement and lifetime value for seven million European customers. You will report to the CRM Director and oversee contact strategies, campaign roadmaps, and channel optimization across email, direct mail, and inserts.

Join a collaborative environment with CRM Operations, Product Marketing, Customer Analytics, and Creative teams to advance multi-channel personalization and data-driven decision making, shaping how

Qualifications

• CRM planning or integrated marketing planning experience.
• Strong collaboration with analytics, creative, brand and commercial teams.
• Proven ability to lead a small team and deliver channel campaigns.

Responsibilities

• Define contact strategies and campaign roadmaps across channels.
• Oversee email calendar and offline plans to ensure timely campaigns.
• Direct creative briefs and testing programs for personalization.
• Coordinate with Analytics to uncover customer insights and improve performance.
• Lead 1:1 personalization and value-driven storytelling across touchpoints.
• Guide peak-period adjustments during key shopping seasons.

Skills

CRM planning

Team leadership

Data-driven

Cross-channel

Braze

English fluency

Education

Marketing / Business degree

Tools

Braze

Job description

Make Your Mark as a CRM Planning Manager at Storio group

We are looking for a CRM Planning Manager to lead a team of three Senior Specialists driving repeat engagement and lifetime value for seven million European customers. Reporting to the CRM Director, you will oversee contact strategies, campaign roadmaps, and channel optimization across email, direct mail, and package inserts.

You will focus on advancing our cross channel communications toward a 1:1 personalized customer experience. Working alongside CRM Operations, Product Marketing, Customer Analytics, and Creative teams, you will help shape how we connect with our customers and build long term loyalty across all owned touchpoints.

How you embrace curiosity daily.

• Guide and empower a team of three Senior Specialists to define contact strategies, campaign roadmaps, and creative briefs.
• Orchestrate an integrated contact strategy across email, direct mail, and inserts aligned with wider business goals.
• Oversee the email calendar and offline channel yearly plans to ensure timely delivery of all campaigns.
• Shift newsletter strategy toward value driven storytelling while reducing reliance on promotional offers.
• Test and deploy AI capabilities within Braze alongside the CRM Operations Manager for tailored communications.
• Build a continuous test and learn culture with Customer Analytics to uncover insights into customer behaviors.

How you make your mark.

• Elevate personalization across all owned channels to improve engagement, conversion rates, and lifetime value.
• Align Central Planning, Product Marketing, and Brand priorities into cohesive cross channel execution.
• Optimize segmentations, offer structures, messaging mechanics, and send timing across all customer touchpoints.
• Partner with Analytics and Machine Learning teams to build scalable, highly relevant customer experiences.
• Provide calm leadership during critical peak periods in November and December to manage real time adjustments.

What you bring to the team.

• Breadth of CRM experience within a fast paced ecommerce environment.
• Experience of direct team leadership and line management experience.
• Strong analytical capabilities with a track record of using customer data to shape commercial strategies.
• Deep understanding of email and mobile creative requirements, industry trends, and channel best practices.
• Proven ability to collaborate cross functionally with Analytics, Creative, Brand, and Commercial teams.
• Full professional fluency in written and spoken English.

What sets you apart.

• Specific prior experience in dedicated CRM planning or integrated marketing planning roles.
• Practical experience working with the Braze customer engagement platform.
• A degree or formal qualification in Marketing, Business Administration, or a related field.