CRM Marketeer B2C

Trustoo.nl; Amsterdam; Hybrid; EUR 48,000 - 55,000; Full time

Benefits offered by this job

Great Place to Work certification

Seat at the table – your ideas matter

Competitive salary based on experience

Hybrid working (60% at Amsterdamoffice

4 weeks abroad per year

€1,000 training budget per year

€300 Alleo budget per year

Travel reimbursement to Amsterdam

Fresh lunch and snacks daily

Team outings and drinks

Job summary

Trustoo.nl is seeking a CRM Marketer B2C to own lifecycle campaigns across email, in-app and WhatsApp. You’ll set up event-driven flows, segments and campaigns, leveraging Brevo and AI to maximise activation, conversion and retention in a fast-growing marketplace.

You’ll work with Data and Product teams, building scalable, cross-country journeys across 80+ services. Hybrid work with Amsterdam office benefit. English required, Dutch a plus.

Qualifications

• At least 6 years of experience in CRM or marketing automation.
• Experience with Brevo, HubSpot, ActiveCampaign or Salesforce Marketing Cloud.
• Strong data segmentation and A/B testing skills.
• Daily use of AI in CRM for personalization, content or segmentation.
• Ability to turn multiple services, markets and languages into a scalable system.
• Know what makes a great message in copy and design for email, push or WhatsApp.
• Analytical mindset with a drive to improve.
• Independent work style with collaborative mindset across teams.
• English communication; Dutch is a plus.

Responsibilities

• Develop and manage automated and one-off campaigns via email, in-app push notifications and WhatsApp.
• Design and improve lifecycle journeys from onboarding to reactivation and cross-sell.
• Segment consumers based on behaviour, demographics and intent; apply AI for targeting.
• Run A/B tests to improve results, personalization and timing of messages.
• Create AI-generated message variants per service, season, market and channel.
• Identify where AI agents and automations speed up work and implement with tech teams.
• Collaborate with Data and Product teams for smarter targeting and insights.
• Support seasonal and category-specific campaigns.

Skills

CRM & marketing automation

Data segmentation

A/B testing

AI in CRM

Lifecycle campaigns

Email marketing

In-app push notifications

WhatsApp messaging

Cross-functional collaboration

English communication

Dutch language (plus)

Tools

Brevo

HubSpot

ActiveCampaign

Salesforce Marketing Cloud

Job description

We're looking for a CRM Marketeer B2C at Trustoo. Hiring with Homerun., We're looking for a CRM Marketeer B2C at Trustoo. Hiring with Homerun.,

Do you love working with data, and do CRM, marketing automation and AI get you excited? Want to help a fast-growing company grow with smart customer journeys? Then we're looking for you.

We're looking for a CRM Marketer to join our Marketplace squad. You'll develop and improve lifecycle campaigns for people who use Trustoo to find and hire a local service provider. Your goal: the right message, at the right moment, to the right person. From onboarding to upsell. You'll do this with the help of AI, across more than 80 services, from painters to notaries.

Who are we?

Ever searched online for a painter, a moving company or an accountant? Finding the right local experts isn't always easy. That's why we founded Trustoo in 2019. Our platform helps you quickly find good local businesses. Think Booking.com or Tripadvisor, but for local services.

Today, Trustoo connects consumers with more than 300,000 local businesses in the Netherlands, Belgium, Germany and Spain. With over 80 colleagues, we make our platform better every day.

About The Role

As a CRM Marketer, you make sure our consumers receive relevant, personal messages. You set up event-driven flows, campaigns and segments in Brevo, across email, in-app push notifications and WhatsApp. You test them and keep making them better. This gives you a direct impact on activation, conversion and retention.

With more than 80 services and four countries, everything revolves around the right service at the right moment. So you're not building one-off campaigns, but a scalable system. You use AI to do this, from segmentation to content.

Your Responsibilities

• You develop and manage automated and one-off campaigns via email, in-app push notifications and WhatsApp. This is how you keep consumers engaged and bring them back, so their lifetime value grows.
• You design and improve lifecycle journeys, from the very first welcome message to reactivation and cross-sell campaigns.
• You decide how we segment consumers, based on behaviour, demographics and intent. You use AI to predict which service someone will need next.
• You run A/B tests and experiments to improve the results, personalisation and timing of our messages.
• You use AI to create message variants per service, season, market and channel.
• You see where AI agents and automations can speed up your work, such as setting up flows, analyses and reports, and make it happen together with our tech colleagues. You keep an eye on the quality and keep improving the process.
• You work closely with the Data and Product teams. Together, you use behavioural and transactional data for smarter targeting and better insights.
• You support seasonal and category-specific campaigns.
• You work with Content and Performance Marketing to ensure one consistent experience across all channels.
• You track the CRM metrics, from open rate to churn, and turn insights into action.
• You make sure all our CRM activities comply with the GDPR and other privacy regulations.
• You keep up with the latest trends and tools in CRM and AI. You share what works with the team, so Trustoo stays ahead.

A Day in the Life

Your day starts with a short stand-up with the Demand Marketing team. You discuss the results of the onboarding flow that went live last week. Then you dive into the send logs and engagement data, and set up a test to improve the timing of the second message in the flow.

In the afternoon, you brainstorm with Product Marketing about a new segment for a win-back campaign aimed at inactive customers. You end the day with the CX team and use their feedback to build a follow-up flow for new customers.

We're Looking for Someone Who:

• has at least 6 years of experience in CRM or marketing automation, ideally in B2C or at a scale-up;
• works with tools such as Brevo, HubSpot, ActiveCampaign or Salesforce Marketing Cloud;
• is strong in data segmentation and A/B testing;
• has experience with data feeds and objects;
• already uses AI daily in CRM, for example for personalisation, content or segmentation;
• enjoys using AI to turn many services, markets and languages into one scalable system;
• knows what makes a great message, in both copy and design, whether it's an email, an in-app push notification or a WhatsApp message;
• is analytical and always looking to improve;
• works independently and enjoys collaborating with other teams;
• communicates well in English. Dutch is a plus.

We Offer:

• Working at an international, innovative tech scale-up, officially certified as a Great Place to Work
• A "seat at the table": your ideas are always valued
• A competitive salary based on experience, between €4,300 and €4,900 gross per month (based on 40 hours)
• 25 vacation days per year (based on 40 hours) and a good pension plan
• Hybrid working, with 60% at our office in Amsterdam
• The freedom to work from abroad 4 weeks per year
• €1,000 training budget per year to keep growing
• €300 personal Alleo budget per year
• Travel reimbursement to and from our Amsterdam office
• Fresh lunch and healthy snacks at the office every day
• Guaranteed improvement in your ping-pong skills
• Fun team outings and drinks