Counter Manager Rotterdam

GUERLAIN; Rotterdam; On-site; EUR 50,000 - 70,000; Full time

Job summary

Guerlain is seeking a Counter Manager for the De Bijenkorf Rotterdam location to lead a high-performing team and deliver an exceptional luxury experience. You will drive sales, supervise stock, and ensure brand standards across all counter activities.

The role demands strong leadership, excellent communication, and a passion for beauty. Fluency in Dutch is mandatory; English proficiency is also valued, with a focus on coaching and collaboration with store management.

Qualifications

• Fluent in Dutch (mandatory).
• Good command of English.
• Professional make-up artistry and/or beautician certification preferred.

Responsibilities

• Lead, coach, and motivate the counter team daily.
• Drive sales targets and monitor KPIs.
• Deliver a luxury client experience and maintain brand standards.
• Oversee stock, admin tasks, and reporting.
• Collaborate with Head Office and store management.

Skills

Team leadership

Sales mindset

Customer service

Communication skills

Dutch language proficiency

English language proficiency

Education

Professional make-up artistry/beautician certification

Job description

As a Guerlain Counter Manager, you are responsible for the overall management and performance of the Guerlain counter within De Bijenkorf Rotterdam.

Your mission is to lead, inspire, and develop your team to maximize sales, client engagement, and brand excellence, while delivering an exceptional luxury experience aligned with both Guerlain and De Bijenkorf standards.

People Management

• Lead, coach, and motivate the counter team on a daily basis, fostering a strong team spirit
• Act as a role model in sales, service excellence, grooming, and brand representation
• Set and follow up on individual and team objectives
• Conduct regular coaching sessions and performance evaluations
• Ensure team alignment with Guerlain standards and department store expectations

Business Management

• Drive and achieve sales targets (daily, weekly, monthly, yearly)
• Monitor performance (sell-out, KPIs, market share) and implement action plans
• Identify opportunities to grow the business and increase counter performance
• Ensure successful execution of product launches, animations, and in-store events
• Act as the key liaison between Head Office and the counter team
• Build strong relationships with De Bijenkorf floor and store management

Client Experience

• Deliver and promote the highest level of customer service
• Lead by example on the shop floor, creating a welcoming and luxury client experienceStrengthen client loyalty through personalized service and relationship building
• Ensure Guerlain service standards are consistently applied

Operations & Reporting

• Oversee administrative tasks: staff planning, stock management, and ordering
• Ensure accurate and timely reporting (sales, KPIs, internal tools)
• Maintain optimal stock levels and efficient sell-through
• Guarantee full compliance with merchandising and brand image guidelines
• Ensure the counter is always aligned with Guerlain’s luxury standards
• Maintain clear communication with Guerlain Management

Role in the Organization

• Reports to: Retail Manager
• Manages: Beauty Consultants (BCs) and counter team
• Collaborates with: Training team, Planning Manager, National Make-up Artist, Trade Marketing, Merchandising, and Floor Management

Key Performance Indicators

Performance is evaluated based on:

Quantitative:

• Achievement of sales targets
• Growth in revenue and market share

Qualitative:

• Leadership and role model behavior
• Team engagement and development
• Counter presentation and brand image
• Customer service excellence

Main Challenges

Fast-paced retail environment

• High expectations in service and product expertise
• Managing team dynamics and performance
• Flexible working hours and physically active role

Training

Professional make-up artistry and/or beautician certification

Skills

• Strong commercial and sales mindset
• Proven ability to lead and develop a team
• Excellent communication and interpersonal skills
• Fluent in Dutch (mandatory)
• Good command of English

Personal Qualities

• Passion for luxury retail and beauty
• Hands-on and proactive attitude
• Flexible and adaptable mindset
• Strong team player with the ability to work independently
• Willingness to learn and grow