Brand Design Lead Amsterdam or Remote

Annicha; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Annicha seeks a Content Strategy Lead to shape our brand voice and content systems in Amsterdam. You will set the direction for audience communication, refine voice, and build scalable editorial frameworks.

You will drive content planning, performance analysis, and collaboration with design, marketing, and product teams to ensure cohesive messaging and measurable results across channels.

Qualifications

• Proven experience in content strategy, editorial planning, or digital storytelling.
• Strong understanding of SEO, UX writing, and content architecture.
• Excellent writing and editing skills.

Responsibilities

• Define our content vision and strategy aligned with brand goals.
• Lead content planning, execution, and optimization across channels.
• Develop content frameworks, guidelines, and editorial processes.
• Use analytics to measure content performance and drive improvements.
• Collaborate with design, marketing, and product teams to ensure cohesive messaging.

Skills

Content strategy

SEO

Editorial planning

Cross-functional collaboration

Writing & editing

Job description

We’re looking for a creative and strategic thinker to lead our content strategy. If you’re passionate about crafting compelling narratives, building content systems that scale, and driving engagement through thoughtful storytelling, this role is for you.

Define Our Content Vision

As Content Strategy Lead, you’ll set the direction for how we communicate with our audience. You’ll refine our brand voice, develop content frameworks, and ensure consistency across platforms. Your expertise in content architecture, SEO, and user engagement will shape our strategy and drive measurable results.

With a deep understanding of our audience, you’ll craft content that informs, inspires, and converts. From editorial planning to performance analysis, you’ll take a data-driven approach to ensure our content resonates.

Build and Optimize Content Workflows

We believe great content isn’t just about words—it’s about systems. You’ll design and implement workflows that streamline content production, ensuring efficiency without sacrificing quality.

Collaboration is key. You’ll work closely with design, marketing, and product teams to align content with business goals and user needs. Your ability to organize, prioritize, and execute will be critical in delivering high-impact content.

• Develop and refine our content strategy, ensuring alignment with brand and business objectives
• Lead content planning, execution, and optimization across multiple channels
• Establish content guidelines, frameworks, and editorial processes
• Use analytics to measure content performance and drive continuous improvement
• Collaborate with stakeholders across teams to ensure cohesive messaging

Your work will help establish our brand as a trusted authority, engaging our audience with valuable, well-structured content.

Success in this role means understanding what works and what doesn’t. You’ll continuously analyze engagement metrics, refine our strategy, and experiment with new content formats.

By staying ahead of industry trends and audience behavior, you’ll ensure our content remains relevant and impactful. Your ability to blend creativity with data-driven decision-making will be essential in shaping our content future.

What You Bring:

• Proven experience in content strategy, editorial planning, or digital storytelling
• Strong understanding of SEO, UX writing, and content architecture
• Ability to develop frameworks for scalable content creation
• Excellent writing, editing, and communication skills
• Experience working with cross-functional teams in a fast-paced environment

Your leadership will empower our team to create content that not only tells a story but also drives action. If you’re ready to shape the future of our brand’s voice, we’d love to hear from you.

Join our growing global team of change-makers.

Hale House
Harley Street District
76 Portland Pl, London W1B 1NT