Content Marketing Manager

Insify; Amsterdam; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation

Pension plan with 6% employer contribution

Travel reimbursement

Hybrid work model

25 holidays days per year

Subscription to Alleo monthly budget

Company events

Company Macbook

Career development opportunities

High degree of autonomy

Job summary

A leading insurtech company based in Amsterdam is seeking a Content Marketing Manager to spearhead their content strategy in the Netherlands. Your role involves producing engaging content aimed at freelancers and SMEs, including blog posts, e-books, and SEO content. You will work closely with the marketing team to ensure that Insify effectively communicates its value to entrepreneurs, ensuring they stand out in the insurance market.

Qualifications

• 4+ years of experience in a similar role, preferably in the fintech industry.
• Native Dutch speaking.
• Strong communication and storytelling skills.
• Ability to manage external parties and prioritize effectively.

Responsibilities

• Own Insify's content strategy and execution in the Netherlands.
• Create and manage consumer-facing content.
• Conceptualize and drive CRM communication strategy.
• Optimize SEO, SEA, and social copy.
• Generate and delegate content tasks.

Skills

Content creation

SEO optimization

Storytelling skills

Creative thinking

Communication

Job description

About Insify

At Insify, we’re reinventing business insurance for the people who actually need it: entrepreneurs. Fast, simple, and fair. We’re a fast‑growing European Series B insurtech making it easier than ever for freelancers and SMEs to get covered. No paperwork. No endless calls. Just smart, digital insurance that fits the way entrepreneurs work.

How we work

At Insify, we’re building more than just an insurance company—we’re creating a culture that’s bold, caring, and built to make a real difference. Everything we do is driven by our core values: grit, impact, care, and entrepreneurship. We show up with passion and perseverance. We solve real problems and put people first—especially our customers. And we’re always looking for smarter, faster, more human ways to do things.

Growth Team

We’re the team that makes sure the world knows who we are—and why that matters. From performance marketing to brand storytelling, CRM to standout design, we take care of every part of the customer journey. We work across channels like Meta, TikTok, Google, TV, and more to reach people in the right way, at the right time. Our crew includes visual designers, regional marketing managers, a VP of Growth, copywriters, and media specialists—all working together to build a brand that connects.

Your mission

We are looking for an outstanding Content Marketing Manager Netherlands who will be supporting our expansion in the Netherlands. You will be a strategic partner in creating the content and supporting our communication strategy, from writing SEO content and blog articles to creating copy for our paid ads.

What you will be doing

As our Content Marketing Manager for the Netherlands, you are the mastermind behind the consumer‑facing content in the Netherlands. Ranging from an interesting blog article and beating competitors at SEO, to an informative e‑book or a catchy social post, you are a seasoned content leader who can do it all! You can communicate a holistic story across a multitude of channels like no other. As our Content Marketing Manager Netherlands, you are responsible for the creation of content that will make our customers—freelancers and small entrepreneurs—enthusiastic. This varies from content about insurance to how to set up your own business, calculate your hourly rate, and interviews with fellow entrepreneurs. It's up to you to make Insify the (insurance) brand for entrepreneurs! In particular, you will shape the content strategy and create content that puts Insify on the map, leaving incumbent insurance companies far behind the curve.

A day in the life of Insify's Content Marketing Manager

• Own Insify's content strategy and execution in the Netherlands!
• Become an expert on our insurance product and translate its benefits to our customers
• Be hands‑on and able to generate content yourself, as well as being able to brief, delegate, and correct content you’ll delegate
• Conceptualise and drive our CRM communication strategy from lifecycle to retention flows
• Drive coordination and creation of all content on the Insify platform in the Netherlands and other channels (landing pages, blog articles, e‑books, newsletters, etc.)
• Support UX copywriting and landing page creation
• Optimise our SEO, SEA and social copy
• Support the launch of new channels (e.g., direct mail, lead generation, native)

What You Bring

• You have 4+ years of experience in a similar role, preferably in the fintech industry
• You’re native Dutch‑speaking
• You know better than anyone how to create good content for (potential) customers
• You have the ability to think creatively in new and unconventional ways
• You have strong communication and storytelling skills (a passion to tell stories that change the way people think about insurance)
• You know how to manage external parties, but you are great at creating content yourself, too
• You display ruthless prioritisation with focus on impact: you do not get distracted by incoming opportunities and are able to focus on those that drive the most value
• You are highly organised to make progress on all fronts

What we offer

• Competitive compensation - we want to attract and retain the best so we are offering a compensation package that aligns with that.
• Pension plan - participation to Insify’s Pension Plan, with 6% employer contribution.
• Travel reimbursement - we help travelers with their commute.
• Hybrid - Possibility to work from home two times a week.
• 25 holidays days per year - (+ extra day on Christmas eve if it’s a weekday!)
• Subscription to Alleo - 50 EUR (net) monthly (cumulable) budget to spend on what you like – anything from gym memberships to UberEats!
• Company events - Monthly team drinks, quarterly off‑sites, lunch and learns, parties, merch and FUN!
• Company Macbook - get the best laptop to get your job done in no time!
• Quickly develop your career - there’s no better place to develop. We are growing and you can grow with us! Inhouse leadership programs and coaching.
• High degree of autonomy - it’s time to ACTUALLY make an impact!