Product Marketing Manager

Insify; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Insify is seeking a Product Marketing Manager to own how we position and communicate our products, turning complex insurance topics into clear, compelling stories that freelancers trust. In this role, you’ll bridge product and marketing, shape positioning and messaging, and lead go-to-market for new features.

You’ll grow awareness beyond in-market audiences and deepen our connection with the self-employed. Strong writing and strategic thinking are essential as you collaborate with growth and

Qualifications

• 5+ years experience in product marketing, brand strategy, or similar roles in startups or scale-ups, or with complex, regulated products.
• Native-level Dutch.
• Strong writing instinct and ability to turn insights into clear, persuasive copy.
• Strategic mindset with hands-on execution — comfortable rolling up your sleeves.
• Genuine interest in entrepreneurs and helping them thrive.

Responsibilities

• Develop and refine product positioning and messaging that resonates with freelancers and SMEs.
• Collaborate with growth and content teams to sharpen campaigns and ensure consistency.
• Lead go-to-market for new products, features and updates.
• Build and maintain a competitive view and translate it into actionable insights.
• Be the voice of the customer by incorporating interviews, data, and research to improve the product and marketing.
• Support brand and thought leadership.

Skills

Product marketing experience

Dutch proficiency

Copywriting

Strategic thinking

Entrepreneur empathy

Job description

About Insify

The legal infrastructure behind insurance is as broken as the products themselves. Regulations written for a different era, compliance frameworks that slow companies down instead of protecting them, and legal teams that show up at the end to say no instead of at the beginning to say here\'s how.

We\'re doing it differently.

Insify is a high-growth scale-up backed by €43M in total funding from world-class investors like Accel, Munich Re Ventures, and Formula 1 champion Nico Rosberg. In five years, we\'ve expanded from the Netherlands into France and Germany, and we\'re just getting started. Our mission: become the European leader in AI-powered SME insurance.

We aren\'t just building a company; we\'re leading a revolution. Our culture is intense, high-stakes, and mission-driven. We hire smart, ambitious "owners" who possess a relentless drive to win. This is an environment for those who thrive on challenges, value intellectual honesty, and share our mindset of becoming a global category leader.

Our founding team consists of seasoned entrepreneurs who have previously built iconic businesses like HelloFresh, Bloomon, and SumUp. We bring that same bias for speed, scale, and high standards to one of the most structurally broken experiences in financial services. Together, we combine that deep fintech and e-commerce expertise with cutting-edge AI to stay ahead of the curve.

About the role

We\’re on a mission to make insurance simple, human, and genuinely useful for freelancers and entrepreneurs. As our Product Marketing Manager, you\’ll own how we position and communicate our products, turning complex insurance topics into clear, compelling stories that freelancers trust.

In this role, you\’ll bridge product and marketing. You\’ll shape positioning, messaging, and go-to-market strategies, helping us grow awareness beyond in-market audiences and deepen our connection with the self-employed.

What you will be doing

• Develop and refine product positioning and messaging that resonates with freelancers and SMEs


• Work hand-in-hand with growth and content to make campaigns sharper, more relevant, and more consistent


• Lead go-to-market for new products, features, and updates


• Build and maintain a clear competitive view of the market and translate it into actionable insights.


• Be the voice of the customer: bring in insights from interviews, data, and research to improve the insurance product and marketing


• Support brand and thought leadership

What you bring

• 5+ years experience in product marketing, brand strategy, or similar roles — ideally in a startup or scale-up environment, or/and with complex, financial, regulated products


• Native-level Dutch


• A strong writing instinct and passion for turning insights into clear, persuasive copy


• A strategic mindset with hands-on execution — you\’re comfortable rolling up your sleeves


• Genuine interest in entrepreneurs and helping them thrive