Head of Brand

Insify; Amsterdam; On-site; EUR 75,000 - 95,000; Full time

Benefits offered by this job

Competitive compensation

Pension plan with 6% employer contribution

Travel reimbursement

25 holiday days plus an extra day on Christmas Eve

Subscription to Alleo for personal expenses

Monthly team events and company MacBook

In-house leadership programs and growth opportunities

Job summary

Insify in Amsterdam is seeking a Head of Brand to drive brand strategy, positioning, and voice. This role involves ensuring Insify is the top choice for SMEs in business insurance and managing all aspects of brand health and campaigns.

Ideal candidates will have over 8 years in brand management, hands-on experience with impactful campaigns, and strong writing skills. Insify offers a competitive salary, hybrid work options, and 25 vacation days.

Qualifications

• 8+ years in brand management, preferably in a fast-growing consumer or SME-facing company.
• Experience leading brand campaigns with real budgets and measurable goals.
• Ability to write and edit marketing content effectively.

Responsibilities

• Set the brand strategy and oversee its implementation.
• Run brand campaigns from insight to measurement.
• Own brand health metrics and report on results.

Skills

Brand strategy

Product fluency

Campaign management

Audience judgment

Writing skills

Job description

At Insify, we’re reinventing business insurance for entrepreneurs. We’re a fast-growing European Series B insurtech making it easier for freelancers and SMEs to get covered across the Netherlands, France, and Germany.

Our team knows how to build and scale successful companies, and we’re looking for people who want to help shape the next chapter of insurance.

How we work

At Insify, we’re building more than just an insurance company—we’re creating a culture that’s bold, caring, and built to make a real difference. Everything we do is driven by our core values: grit, impact, care, and entrepreneurship.

We show up with passion and perseverance. We solve real problems, put people first—especially our customers—and we’re always looking for smarter, faster, more human ways to do things.

That’s also why we’ve chosen a pro-office approach. We believe that working together, face to face, sparks creativity, builds stronger teams, and helps us learn faster—especially for new joiners.

Joining Insify means being part of a team that truly backs each other and the entrepreneurs we serve.

Growth Team

We’re the team that makes sure the world knows who we are and why that matters. From performance marketing to CRM and design, we take care of every part of the customer journey. We work across channels like Meta, TikTok, Google, TV, and more to reach people in the right way, at the right time. Our crew includes visual designers, regional marketing managers, a VP of Growth, copywriters, and media specialists, all working together to build a brand that connects.

Your mission

As Head of Brand, you’ll own how Insify shows up in the world. That means brand strategy, positioning, and voice across all markets, and translating all of it into work that moves real metrics: unaided brand recall, organic demand, and the trust SMEs feel before they ever hit our funnel.

You’ll partner with the management team, Growth, Product, Ops, and Design. In a year, success looks like Insify being the brand European SMEs name first when they think about business insurance.

In particular, you will:

• Set the brand strategy: positioning, narrative, and voice across all markets
• Work with a small team of writers, designers, and content managers who turn that strategy into work, and set the bar for what high ownership looks like inside marketing
• Become a deep product expert across all markets, and bring that product knowledge into every brand and creative decision
• Own brand health metrics (unaided awareness, consideration, perception) and report on them
• Shape how Insify shows up across every surface: site, ads, product, claims comms, office
• Run brand campaigns from insight to measurement, making every euro count. Bring scrappy alternatives to expensive proposals, and negotiate hard with vendors
• Own external agency relationships from briefing through delivery, with clear ownership, defined check-ins, and early escalation when things slip
• Be the first reader on every customer-facing concept, making sure brand judgment and audience sensitivity are right before anything ships
• Partner on positioning and messaging that actually converts
• Build the rituals that keep the brand sharp as we hire

This role is a strong fit if you:

• Have 8+ years in brand, with experience leading brand at a consumer or SME-facing company that grew fast
• Have taken a brand from scrappy to credible, and can show the work: campaigns, identity systems, narrative shifts
• Are willing to go deep on our insurance product. Brand work without product fluency stays on the surface, and we don't want surface
• Drive forward proactively rather than reacting to requests. You set the pace for the team, not the other way around
• Have taste and audience judgment. You can tell the difference between a concept that's bold and one that risks being misread by the customer, before it ships
• Process feedback strategically. You absorb it fully, apply it across surfaces, and come back with a sharper concept rather than a smaller fix
• Are scrappy and commercially savvy. You bring the lower-cost alternative to the table before someone has to ask
• Write well. You can edit a tagline, draft a manifesto, and brief a designer in the same hour
• Have run brand campaigns with real budgets and can talk fluently about media, measurement, and creative quality

This role is not for you if:

We believe clarity saves everyone time.

• You are looking for a strict 40-hour work week
• You need fully defined scopes and stable priorities to perform well
• You prefer staying high-level and avoiding hands-on execution
• You expect long ramp-up periods before taking ownership
• You’d rather execute someone else’s brand vision than set the direction yourself

What we offer

• Competitive compensation
• Pension plan with 6% employer contribution
• Travel reimbursement
• Hybrid: possibility to work from home two times a week
• 25 holiday days per year, plus an extra day on Christmas Eve if it’s a weekday
• Subscription to Alleo: 50 EUR net monthly budget to spend on what you like, such as gym memberships or UberEats
• Company events: monthly team drinks, quarterly offsites, lunch and learns, parties, merch and fun
• Company MacBook
• Quickly develop your career with in-house leadership programs, coaching, and growth opportunities
• High degree of autonomy