Content Manager France

Insify; Netherlands; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Competitive compensation

Trust and autonomy

Space to grow

Steep learning curve

Equity for eligible roles

Welcoming Amsterdam HQ

International, ambitious team

Job summary

Insify is seeking a Content Marketing Manager to own their content strategy in France. The ideal candidate will create compelling customer-facing content that engages freelancers and small entrepreneurs, driving the success of their insurance product.

Responsibilities include generating content, managing CRM strategies, and optimizing SEO efforts. A strong background in fintech and excellent communication skills in French are essential.

The role offers competitive compensation, trust and autonomy, and a steep learning curve in a welcoming team environment.

Qualifications

• 4+ years of experience in a similar role, preferably in fintech industries.
• Native French speaking.
• Deep understanding of how to create good content for (potential) customers.
• Ability to think creatively in new and unconventional ways.

Responsibilities

• Own Insify’s content strategy and execution in France.
• Become an expert on our insurance product and translate its benefits.
• Generate content and manage delegated content.
• Drive our CRM communication strategy from lifecycle to retention flows.
• Coordinate and create all content on the Insify platform in France.

Skills

Content creation

SEO optimization

Creative thinking

Strong communication

Storytelling

Organizational skills

Job description

Company

Insify builds business insurance for entrepreneurs and SMEs across Europe, aiming to make it 10x simpler, faster, and fairer.

Role Overview

Content Marketing Manager (France) – responsible for creating customer‑facing content that engages freelancers and small entrepreneurs, from blogs and SEO to e‑books and social posts.

Responsibilities

• Own Insify’s content strategy and execution in France.
• Become an expert on our insurance product and translate its benefits to customers.
• Be hands‑on and able to generate content yourself, as well as brief, delegate, and correct delegated content.
• Conceptualise and drive our CRM communication strategy from lifecycle to retention flows.
• Drive coordination and creation of all content on the Insify platform in France and other channels (landing pages, blog articles, e‑books, newsletters).
• Support UX copywriting and landing page creation.
• Optimise our SEO, SEA and social copy.
• Support the launch of new channels (e.g., direct mail, lead generation, native, etc.).

Qualifications

• 4+ years of experience in a similar role, preferably in fintech industries.
• Native French speaking.
• Deep understanding of how to create good content for (potential) customers.
• Ability to think creatively in new and unconventional ways.
• Strong communication and storytelling skills; passion for telling stories that change perceptions of insurance.
• Experience managing external parties; also able to create content yourself.
• Ruthless prioritisation with focus on impact; avoid distractions.
• Highly organised to advance multiple fronts.

Not for you

• You are looking for a strict 40‑hour work week.
• You need fully defined scopes and stable priorities.
• You prefer staying high‑level and avoiding hands‑on execution.
• You expect long ramp‑up periods before taking ownership.

Benefits

• Competitive compensation that reflects responsibility and impact.
• Trust and autonomy – real ownership and room to make decisions.
• Space to grow and shape your role as Insify evolves, based on your interests and strengths.
• A steep learning curve, with support from experienced teammates.
• The opportunity to share in what we’re building – equity for eligible roles.
• A welcoming, central Amsterdam HQ where we work closely together.
• An international, ambitious team that enjoys building meaningful things together.