Head of Brand

Insify; Netherlands; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

Pension plan with employer contribution

Travel reimbursement

Hybrid work option

25 holiday days per year

Monthly budget for personal subscriptions

Company events

Company Macbook

Career development opportunities

High degree of autonomy

Job summary

Insify in the Netherlands seeks a Head of Brand to drive brand strategy, positioning, and voice for SMEs. The ideal candidate has over 8 years of brand management experience, leading campaigns that build trust and recognition in the market.

The role encompasses monitoring brand health metrics and working closely with cross-functional teams to ensure alignment with company vision. You’ll also manage external agency relationships and foster a vibrant internal culture.

Qualifications

• 8+ years of experience in brand management, ideally in a consumer or SME-focused company.
• Proven track record of developing and executing successful brand campaigns.
• Strong understanding of brand health metrics and reporting.

Responsibilities

• Own brand strategy and positioning across all markets.
• Lead a team of writers and designers to execute brand initiatives.
• Monitor brand health metrics and make data-driven adjustments.

Skills

Brand strategy development

Leadership

Campaign management

Product knowledge

Creative thinking

Job description

About Insify

At Insify, we’re reinventing business insurance for the people who actually need it: entrepreneurs. Fast, simple, and fair.

We’re a fast‑growing European Series B insurtech making it easier than ever for freelancers and SMEs to get covered. No paperwork. No endless calls. Just smart, digital insurance that fits the way entrepreneurs work.

Our team knows how to build and scale successful companies, from HelloFresh and Bloomon to SumUp, and we’ve raised over €25M from top investors like Accel, Frontline Ventures, Visionaries Club, and Nico Rosberg.

We started in the Netherlands, expanded to France and Germany, and we’re just getting started. The next chapter of insurance is being written right here, and we’re looking for people who want to build it with us.

How we work

At Insify, we’re building more than just an insurance company—we’re creating a culture that’s bold, caring, and built to make a real difference. Everything we do is driven by our core values: grit, impact, care, and entrepreneurship.

We show up with passion and perseverance. We solve real problems and put people first—especially our customers. And we’re always looking for smarter, faster, more human ways to do things.

That’s also why we’ve chosen a co‑office approach. We believe that working together, face to face, sparks creativity, builds stronger teams, and helps us learn faster—especially for new joiners. From spontaneous brainstorms to shared lunches, being in the same space makes the magic happen.

Joining Insify means being part of a team that truly backs each other and the entrepreneurs we serve. If you’re ready to grow, innovate, and help reshape the insurance industry from the inside out—we’d love to meet you.

Growth Team

We’re the team that makes sure the world knows who we are and why that matters. From performance marketing to brand storytelling, CRM to standout design, we take care of every part of the customer journey. We work across channels like Meta, TikTok, Google, TV, and more to reach people in the right way, at the right time. Our crew includes visual designers, regional marketing managers, a VP of Growth, copywriters, and media specialists; all working together to build a brand that connects.

Your mission

As Head of Brand, you’ll own how Insify shows up in the world. That means brand strategy, positioning, and voice across all markets and translating all of it into work that moves real metrics: unaided brand recall, organic demand, and the trust SMEs feel before they ever hit our funnel.

You’ll partner with the management team, Growth, Product, Ops and Design. In a year, success looks like Insify being the brand European SMEs name first when they think about business insurance.

In particular, you will:

• Set the brand strategy: positioning, narrative, and voice across all markets
• Work with a small team of writers, designers, and content managers who turn that strategy into work, and set the bar for what high ownership looks like inside marketing
• Become a deep product expert across all markets, and bring that product knowledge into every brand and creative decision
• Own brand health metrics (unaided awareness, consideration, perception) and report on them
• Shape how Insify shows up across every surface: site, ads, product, claims comms, office
• Run brand campaigns from insight to measurement, making every euro count. Bring scrappy alternatives to expensive proposals, and negotiate hard with vendors
• Own external agency relationships from briefing through delivery, with clear ownership, defined check‑ins, and early escalation when things slip
• Be the first reader on every customer‑facing concept, making sure brand judgment and audience sensitivity are right before anything ships
• Partner on positioning and messaging that actually converts
• Build the rituals that keep the brand sharp as we hire

This role is a strong fit if you:

• Have 8+ years in brand, with experience leading brand at a consumer or SME‑facing company that grew fast
• Have taken a brand from scrappy to credible, and can show the work: campaigns, identity systems, narrative shifts
• Are willing to go deep on our insurance product. Brand work without product fluency stays on the surface, and we don’t want surface
• Drive forward proactively rather than reacting to requests. You set the pace for the team, not the other way around
• Have taste and audience judgment. You can tell the difference between a concept that’s bold and one that risks being misread by the customer, before it ships
• Process feedback strategically. You absorb it fully, apply it across surfaces, and come back with a sharper concept rather than a smaller fix
• Are scrappy and commercially savvy. You bring the lower‑cost alternative to the table before someone has to ask
• Write well. You can edit a tagline, draft a manifesto, and brief a designer in the same hour
• Have run brand campaigns with real budgets and can talk fluently about media, measurement, and creative quality

This role is not for you if:

• You are looking for a strict 40‑hour work week
• You need fully defined scopes and stable priorities to perform well
• You prefer staying high‑level and avoiding hands‑on execution
• You expect long ramp‑up periods before taking ownership
• You’d rather execute someone else’s brand vision than set the direction yourself

What we offer

• Competitive compensation – we want to attract and retain the best so we are offering a compensation package that aligns with that.
• Pension plan – participation in Insify’s Pension Plan, with 6% employer contribution.
• Travel reimbursement – we help travelers with their commute.
• Hybrid – possibility to work from home two times a week.
• 25 holidays days per year – (+ extra day on Christmas eve if it’s a weekday!)
• Subscription to Alleo – 50 EUR (net) monthly (cumulable) budget to spend on what you like – anything from gym memberships to UberEats!
• Company events – monthly team drinks, quarterly offsites, lunch and learns, parties, merch and FUN!
• Company Macbook – get the best laptop to get your job done in no time!
• Quickly develop your career – there’s no better place to develop. We are growing and you can grow with us! In‑house leadership programs and coaching.
• High degree of autonomy – it’s time to ACTUALLY make an impact!