Content Manager France

Insify; Amsterdam; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Competitive compensation

Trust and autonomy

Opportunity for growth

Equity options for eligible roles

Central Amsterdam HQ

Job summary

Insify is seeking a dynamic Content Marketing Manager to lead our content efforts directed at freelancers and small entrepreneurs in France. This role involves creating engaging content to enhance our brand presence and educate our customers about our insurance products.

The successful candidate will manage all content initiatives, driving collaboration and creativity to ensure we resonate with our audience. A passion for storytelling and a robust understanding of SEO are key to thrive in this challenging yet rewarding environment.

We offer competitive compensation and a vibrant work culture in our Amsterdam HQ.

Qualifications

• 4+ years of experience in a similar role, preferably in fintech industries.
• Native French speaker with excellent content creation skills.
• Ability to think creatively and manage external parties.

Responsibilities

• Own Insify's content strategy and execution in France.
• Generate and delegate content for various marketing channels.
• Drive SEO optimization and support UX copywriting.

Skills

Content creation

SEO knowledge

Strong communication skills

Storytelling ability

Project management

Job description

A rare opportunity to take real ownership in a fast-scaling European insurtech — and shape outcomes that matter.

At Insify, we build insurance for entrepreneurs because we are entrepreneurs ourselves. We know what it’s like to build something from scratch, to take risks, and to carry responsibility that doesn’t switch off at 5 pm.

Our mission is simple but ambitious: to make business insurance 10x simpler, faster, and fairer for entrepreneurs and SMEs across Europe.

At our core, we’re a tech company. We build our own insurtech platform and rely heavily on data, automation, and AI to redesign the end-to-end insurance experience: from underwriting to claims. Combined with a fully digital customer portal and strong UX, we’re turning insurance into something simple, transparent, and fair.

We’re led by seasoned entrepreneurs who’ve built and scaled companies before, and we bring that same ambition, urgency, and ownership mindset to everything we do.

Our culture

We’re not just building a company, we’re building a category leader. That comes with ambition, responsibility, and pace. Our culture is defined by three things:

• High ownership: People own problems end-to-end. If something is unclear or broken, we don’t wait — we step in and fix it.
• High pace: Priorities shift, and decisions are made quickly. We value momentum and learning over perfection.
• High standards: Outcomes matter more than optics. We care about results, quality, and follow-through.

At the same time, you won’t be doing this alone.

We believe great work happens through close collaboration. We work in person, challenge each other’s ideas, and expect contributions from everywhere, regardless of title or tenure.

This is a human-sized company. You’ll know the people you work with, you’ll be able to walk over to anyone to ask a question or test an idea, and you’ll be part of the day-to-day energy of building together.

We hire smart, ambitious people who think like owners, value intellectual honesty, and are motivated by impact rather than comfort. If you enjoy challenge, responsibility, and building something meaningful with others, you’ll likely thrive here.

Your mission

As our Content Marketing Manager France, you are the mastermind behind the consumer-facing content in France.

Ranging from an interesting blog article and beating competitors at SEO, to an informative e-book or a catchy social post, you are a seasoned content leader who can do it all. You can communicate a holistic story across a multitude of channels like no other.

As our Content Marketing Manager France, you are responsible for the creation of content that will make our customers — freelancers and small entrepreneurs — enthusiastic. This varies from content about insurance, to how to set up your own business, calculate your hourly rate, and interviews with fellow entrepreneurs. It's up to you to make Insify the insurance brand for entrepreneurs.

In particular, you will shape the content strategy and create content that puts Insify on the map.

In particular, you will:

• Own Insify's content strategy and execution in France.
• Become an expert on our insurance product and translate its benefits to our customers.
• Be hands‑on and able to generate content yourself, as well as being able to brief, delegate, and correct content you’ll delegate.
• Conceptualise and drive our CRM communication strategy from lifecycle to retention flows.
• Drive coordination and creation of all content on the Insify platform in France and other channels, including landing pages, blog articles, e‑books, and newsletters.
• Support UX copywriting and landing page creation.
• Optimise our SEO, SEA, and social copy.
• Support the launch of new channels such as direct mail, lead generation, and native.

This role is a strong fit if you:

• Have 4+ years of experience in a similar role, preferably in fintech industries.
• Are a native French speaker.
• Know better than anyone how to create good content for potential customers.
• Have the ability to think creatively in new and unconventional ways.
• Have strong communication and storytelling skills, with a passion for telling stories that change the way people think about insurance.
• Know how to manage external parties, while also being great at creating content yourself.
• Display ruthless prioritization with focus on impact: you do not get distracted by incoming opportunities and are able to focus on those that drive the most value.
• Are highly organized and able to make progress on all fronts.

This role is not for you if:

We believe clarity saves everyone time.

• You are looking for a strict 40‑hour work week.
• You need fully defined scopes and stable priorities to perform well.
• You prefer staying high‑level and avoiding hands‑on execution.
• You expect long ramp‑up periods before taking ownership.

We offer:

• Competitive compensation that reflects responsibility and impact.
• Trust and autonomy: you’ll have real ownership and room to make decisions.
• Space to grow and shape your role as Insify evolves, based on your interests and strengths.
• A steep learning curve, with support from experienced teammates.
• The opportunity to share in what we’re building, with equity for eligible roles once there’s mutual conviction on fit and impact.
• A welcoming, central Amsterdam HQ where we work closely together.
• An international, ambitious team that enjoys building meaningful things together.