PR Specialist

BYD EUROPE; Hoofddorp; On-site; EUR 42,000 - 62,000; Full time

Job summary

BYD Europe BV in the Netherlands is seeking a PR Specialist to join the marketing team as the primary media contact for BYD Netherlands. You will liaise with the retained PR agency and manage the national communications plan across news, events, and media relations.

You will create engaging written and visual content and Netherlands-specific media assets, including press releases, media briefings, and photography. You will lead media site content and participate in national media events.

Qualifications

• 2 years+ PR and/or journalism experience required, automotive experience welcomed.
• Self-starter with passion for auto and technology industries.
• Excellent written and verbal communication skills and ability to create compelling content.

Responsibilities

• Be primary media contact for BYD Netherlands, handling proactive and reactive enquiries.
• Collaborate with retained PR agency to manage a coordinated communications plan (news, events, media relations, budgets).
• Create engaging written and visual content and Netherlands-specific media assets (press releases, packs, spec sheets, briefings, awards submissions, photography and video).
• Lead the content and management of country media site.
• Attend, create and host national media events.
• Coordinate media monitoring, reporting, and liaising with sales/marketing/customer experience teams.

Skills

PR

Journalism

Media relations

Content creation

Press releases

Event coordination

Job description

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem. BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

Job Description

The PR Specialist will be an integral part of the BYD Netherlands marketing team as the company continues to go from strength to strength, in the country and on the global stage. The position will involve liaising with all types of media.

The Role

• Be primary media contact for BYD Netherlands, dealing with proactive and reactive management of enquiries
• Work seamlessly with retained PR agency, to manage coordinated communications plan, across news, events, media relations and budgets
• Create engaging written and visual content and Netherlands specific media assets, including press releases, press packs, spec sheets, media briefings, awards submissions, executive and product photography and video
• Lead the content and management of country media site
• Attend, create and host national media events
• Management of key Press Office activities, such as media monitoring /measurement/reporting, liaison with key colleagues in sales/marketing/customer experience, plus European and HQ teams
• Liaison with demo fleet third party and proactive management of national Press parc
• Stay abreast of latest market specific and global automotive, business and technology trends and stories
• Awareness of digital PR and social media platforms and tools would be advantageous

Skills, Qualifications, and Experience Required:

• 2 years+ PR and/or journalism experience required. Automotive experience welcomed
• A passionate self-starter, with a passion for the auto and technology industries
• Drive, with a flexible and proactive outlook. Plus, the capability to keep pace with the ambitions of the company
• Excellent communications skills and ability to create compelling content and news stories
• Able to work independently, under pressure and to limited timescales
• Strong team player
• Flawless multi-tasking and organization skills
• Ability to travel in Netherlands and overseas, including weekends if necessary
• Must hold current driving license

We Offer:

• Competitive remuneration based on performance and experience.
• Opportunities for department and company-wide team building events.
• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

Location:

The Netherlands

Type of Employment:

Full-time