Product Planning Specialist

BYD EUROPE; Hoofddorp; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Pension plan

25 holidays + 5 extra holidays

Commuting allowance

Teambuilding events

European transition to Zero Emissions

Job summary

BYD Europe BV is seeking a Product Planning Specialist to develop and execute product planning strategies for BYD’s new energy vehicles in Europe. You will conduct market analysis, refine target messaging, and lead go-to-market initiatives.

You will collaborate with cross-functional teams to ensure products meet customer expectations and regulatory standards, while shaping product positioning and launches across multiple channels.

Qualifications

• Bachelor's or Master’s degree in Marketing, Business, Automotive, or a related field.
• 3+ years of experience in product marketing, preferably in automotive or mobility.
• Strong market research and data analysis skills with ability to derive actionable insights.
• Experience in customer segmentation, positioning, and messaging development.
• Excellent communication and presentation skills with a strategic and analytical mindset.
• Ability to collaborate effectively in a multi-national, cross-functional environment.
• Knowledge of the European automotive market and regulatory landscape is a plus.
• Fluency in English is required; additional European languages are a plus.

Responsibilities

• Conduct in-depth market research to understand competitive landscape, pricing dynamics, and incentive policies in Europe.
• Define and refine ICPs, mapping journeys, pain points, and expectations to craft messaging.
• Gather and translate customer feedback into structured product recommendations for the research team.
• Translate technical features into customer-oriented messaging highlighting benefits and differentiators.
• Collaborate with product management, marketing, PR, sales, and networks teams for unified strategy.
• Develop and execute product launch campaigns across multiple channels.
• Stay informed on industry and regulatory trends to guide data-driven marketing decisions.

Skills

Market research

Data analysis

Customer segmentation

Messaging development

Cross-functional collaboration

Strategic mindset

Presentation skills

Education

Bachelor's or Master’s in Marketing/Business/Automotive

Job description

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About the role

We are seeking a highly motivated Product Planning Specialist to join our European Product Department. This role involves developing and executing product planning strategies for BYD’s new energy vehicles, conducting market analysis, refining target audience messaging, and leading go-to-market initiatives. You will work closely with cross-functional teams to ensure our products meet customer expectations and regulatory standards.

Key Responsibilities

• Market Research & Analysis: Conduct in-depth market research to understand the competitive landscape, pricing dynamics, and incentive policies within the European passenger car market. Identify trends and opportunities to enhance product positioning.
• Ideal Customer Profile (ICP) Development: Define and refine target customer segments, mapping out their journey, pain points, and expectations to create compelling messaging.
• Customer Insights & Feedback: Gather and analyze customer feedback through surveys, focus groups, and data analysis. Translate insights into structured product recommendations for the research team.
• Product Messaging & Positioning: Work closely with the product research team to translate technical features into customer-oriented messaging that highlights key benefits and differentiators.
• Cross-Functional Collaboration: Partner with product management, marketing, PR, sales, and network development teams to ensure a unified and effective product marketing strategy.
• Go-To-Market Strategy: Develop and execute product launch campaigns, ensuring effective communication of product value and benefits across multiple channels.
• Industry & Regulatory Trends: Stay informed on industry trends, competitor activity, and regulatory changes to make data-driven marketing decisions.

Qualifications & Skills

• Bachelor's or Master’s degree in Marketing, Business, Automotive, or a related field.
• 3+ years of experience in product marketing, preferably within the automotive or mobility industry.
• Strong market research and data analysis skills with the ability to derive actionable insights.
• Experience in customer segmentation, positioning, and messaging development.
• Excellent communication and presentation skills with a strategic and analytical mindset.
• Ability to collaborate effectively in a multi-national, cross-functional environment.
• Knowledge of the European automotive market and regulatory landscape is a plus.
• Fluency in English is required; additional European languages are a plus.

We offer

• Performance and experience based competitive remuneration, pension plan.
• 25 holidays + option to purchase 5 extra holidays.
• Commuting allowance
• Department & company wide teambuilding events.
• An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.