Commercial Marketing Manager

Sonos; Netherlands; Hybrid; EUR 72,000 - 90,000; Full time

Job summary

Sonos is seeking a Commercial Marketing Manager for the EMEA BENELUX region in the Netherlands with a hybrid work setup. You will drive how Sonos appears in retail, online, and with partners, coordinating with sales, brand, and product marketing to translate global strategy into market programmes.

You will manage weekly retailer communications, execute playbooks, own regional budgets, deploy launch materials, and build strong cross-functional relationships to grow loyalty in Benelux.

Qualifications

• 8+ years of progressive marketing experience including hands-on trade or channel marketing.
• Strong project management skills with the ability to juggle multiple priorities and stakeholders.
• Proven track record of executing commercial marketing programmes with measurable results.
• Experience across multiple European markets and understanding of local consumer dynamics and retail landscapes.
• Ability to connect data and partner input into cohesive programmes.
• Bachelor's degree or equivalent in Marketing, Business, or related field.
• Strong communications and collaboration skills; MBA a plus.
• Experience in consumer electronics or tech industry; sales or key account management is a plus.
• Hands-on knowledge of AI use cases for business and marketing.

Responsibilities

• Maintain weekly contact with key retail accounts to build and adjust joint business marketing plans.
• Execute global commercial playbooks across BENELUX with precision for launches and promotions.
• Own the regional budget for markets, allocating spend for maximum impact.
• Deploy global sales tools and launch materials locally to keep in-market teams prepared.
• Coordinate sales events and partner activations with the revenue team.
• Act as the connector between sales, retail, distribution and partners to keep programs aligned.
• Analyse market trends and competitor activity to flag opportunities and risks and advise senior stakeholders.
• Surface local insights and feedback to shape regional Sonos operations.
• Support regional PR activations (earned) and coordinate timing with broader team.
• Build strong relations with retail partners and cross-functional teams to drive alignment.
• Develop deep Benelux market expertise to be the go-to resource for peers.

Skills

Marketing leadership

Project management

Multi-market experience

Data-driven marketing

AI in marketing

Communications & collaboration

Sales/KAM experience

Industry experience

Education

Bachelor's degree in Marketing/Business

MBA or equivalent

Job description

Commercial Marketing Manager, EMEA (BENELUX) Salary: €72,000 to €90,000 EUR Location: Netherlands - Hybrid

At Sonos, we're on a mission to create the ultimate listening experience, and that starts with listening to each other. As part of the Commercial Marketing team, you'll be the driving force behind how Sonos shows up in the Benelux market: at retail, online, and with the partners who bring our products to customers. You'll join a team of five regional Commercial Marketing Managers across EMEA, each running their own market, sharing what works, and pushing each other to raise the bar, and you'll report directly to the Senior Manager, Commercial Marketing EMEA. It's a fast paced role with a lot of moving parts at once, so strong project management instincts and a level head under pressure go a long way here. This is a role built for someone who takes real pride in flawless execution and is ready to grow into a more strategic voice in the room. You'll be in weekly contact with our key retail accounts, building and adjusting joint business marketing plans and making sure Sonos gets the visibility it deserves in stores and online. You'll also work closely with sales, brand, creative, and product marketing, turning global commercial strategy into programmes that build lasting loyalty with Benelux consumers. If you like being the person who makes things happen and is trusted to get it right, this is your seat at the table.

Задачи:

• Maintain weekly contact with our key retail accounts to build and adjust joint business marketing plans, keeping Sonos as visible as possible in stores and online.
• Execute global commercial playbooks across BENELUX with precision, from product launches to seasonal promotions, ensuring retail readiness and merchandising quality at every touchpoint.
• Own the regional budget for your markets, allocating spend where it drives the most impact.
• Deploy global sales tools, narratives, and launch materials locally, keeping in-market sales teams prepared, aligned, and ahead of key moments.
• Coordinate sales events and partner activations directly with the revenue team.
• Act as the connector between sales, retail, distribution, and channel partners, keeping programs joined-up and genuinely relevant to the local market.
• Analyse market trends, competitive activity, consumer behaviour, and channel performance to flag opportunities and risks, and turn them into clear recommendations for senior stakeholders.
• Surface local insights, execution challenges, and partner feedback in a structured way that shapes how Sonos operates in-region.
• Support regional PR activations (earned only), coordinating timing and execution with the broader team.
• Build strong relationships with retail partners, sales, and cross-functional teams, and communicate commercial recommendations clearly enough to drive real alignment.
• Develop deep expertise in the Benelux market and channels, becoming the go-to resource your peers and cross-functional partners turn to.

Требования:

• 8+ years of progressive marketing experience, including hands-on trade or channel marketing experience.
• Strong project management skills, with the ability to juggle multiple priorities and stakeholders in a fast paced, constantly shifting environment.
• A proven track record of executing commercial marketing programmes that delivered measurable results.
• Experience working across multiple European markets, with a solid understanding of local consumer dynamics and retail landscapes.
• Demonstrated ability to connect data, operational processes, and partner input into cohesive, effective programmes.
• Bachelor's degree or equivalent practical experience in Marketing, Business, or a related field.
• Strong communication and collaboration skills, with a track record of building relationships and driving alignment across teams.
• A Master's degree (MBA or equivalent) is a plus, but not required.
• Experience in the consumer electronics or technology industry.
• Experience in a sales or key account management role.
• Hands-on knowledge of artificial intelligence (AI) use cases for business and marketing.

Research shows that some candidates may not apply for roles if they don't meet all the criteria.

Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorised to work for us in country of role posting, both now and in the future. Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.