Trade Marketing Manager

Bowers & Wilkins

Eindhoven

On-site

EUR 65,000 - 80,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

Attractive incentive program

Collaborative work environment

Professional development opportunities

Job summary

A leading audio company seeks a European Channel Marketing Lead to drive marketing strategies for major retailers. The role involves leading a diverse team, developing marketing plans, and collaborating with sales to enhance brand presence across Europe.

Qualifications

5 years of experience in consumer-electronics integrated marketing or trade marketing.
Experience with large EU retailers.

Responsibilities

Lead the ESS channel marketing team by setting targets and driving personal development.
Define and execute integrated marketing strategies.
Manage the account marketing calendar and budgets.

Skills

Analytical Skills

People Management

Data-Driven Approach

Communication

Education

Bachelor’s or Master’s degree in Marketing

Job description

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Direct message the job poster from Bowers & Wilkins

Recruitment Advisor UK & EU for Bowers & Wilkins (part of Masimo Consumer)

Are you the European Channel Marketing Lead who can elevate our audio business to new heights?

We are seeking a talented individual to lead our European ESS Channel Marketing team.

Electronic Super Stores (ESS):

In this channel, our brands are experiencing strong growth in headphones and other audio categories. You will lead the key account marketing strategy for Europe’s largest retailers, such as MediaMarkt, FNAC and John Lewis. Experience with these hybrid (online & offline) accounts and the Consumer Electronics landscape is a must.

In this role, you will be a key driver of our company’s strategy, leveraging your enthusiastic mindset, strong people management skills, data-driven approach, and extensive experience with (electronic) retailers.

You will collaborate closely with commercial leader and sales teams for this channel, ensuring that our marketing strategies drive ROI and are integrated into comprehensive 360-degree plans that fuel channel growth. Additionally, you will work with the wider European team responsible for pure-play retailers, specialist retailers, retail merchandising, training, and consumer marketing, while maintaining active cooperation with our global brand and marketing teams.

As this is a European role, you will manage a diverse team of approximately 3 channel/trade marketers from different nationalities.

Are you passionate about working with our renowned audio brands, Marantz, Bowers & Wilkins, and Denon?Do you have the drive to lead and develop a high-performing team?

If so, we would love to talk to you!

Marketing Management:

Lead the ESS channel marketing team by setting targets and driving personal development.
Define and execute integrated marketing strategies, aligning with EU and brand team tactics.
Synchronize commercial and marketing objectives while playing a driving role in the EU integrated marketing team.
Manage the account marketing calendar and budgets.
Initiate data-driven strategic account planning across ESS key accounts in Europe.
Challenge local market teams to drive growth and actively share best practices.
Collaborate with sales channel leads and go-to-market managers to launch commercial activations.
Oversee new product introductions (NPIs), focusing on the Denon, Bowers & Wilkins, and Marantz brands.

Advertising and Activation:

Develop annual activation plans for ESS key accounts complementing EU media and campaign strategies.
Work closely with go-to-market managers to manage the strategic promotional calendar.
Plan, implement, monitor, and report on ROI for activities based on sell-out data.

Required Qualifications

5 years of experience in consumer-electronics integrated marketing or trade marketing, including PR, media, events, digital marketing, trade marketing, and channel marketing.
Experience in working with large EU retailers.
Expertise in retail media planning and event management.
Pragmatic, organised, open communicator with strong analytical skills.
Bachelor’s or Master’s degree in Marketing.
Fluent in English (written and spoken).
Willingness to travel (10%), including outside standard business hours for events and trade shows.

About Us

Masimo Consumer is a newly formed division within Masimo, the most innovative remote patient monitoring company in the world. This division oversees the consumer audio business (formerly called Sound United) and Masimo's expansion into consumer health. Masimo Consumer strives to improve lives through consumer centric innovations.

One of the world’s largest portfolio audio companies, Masimo Consumer Audio is home to eight legendary audio brands: Bowers & Wilkins, Denon, Polk Audio, Marantz, Definitive Technology, Classé, and Boston Acoustics. Each brand boasts its own philosophy and unique approach to bringing sound and home entertainment to life.

With over 300 years of innovative audio and home solution expertise, Masimo Consumer Audio improves lives by creating distinct and immersive listening experiences for a wide range of consumers in more than 130 countries.

To learn more about Masimo Consumer Audio and its brands, visit www.masimo.com.

Why Masimo Consumer:We employ more than 1,800 associates in 18 countries, empowering us to take our brands to new heights. Masimo Consumer has a global face and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels and associates in the United States, Europe, Japan, China, and other parts of Asia.

High visibility, broad impact. This is a high growth, changing environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them. In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments, teams and leadership groups on a global basis.

Great time to join.We are proud to provide premium audio/video experiences to both commercial and consumer markets and, we're experiencing healthy growth. When you've proved yourself a star and are ready for the next career step, the opportunities will be there.

Cultural experience.You will have regular exposure to many cultures. We're in over 130 countries, so you're not just focused on one culture, but will enjoy working with many.

Building on success.Our growing portfolio of premium audio and video products and the new consumer health line delivers the best in design, technology, innovation and performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades. We are investing in growth and expanding our product lines, distribution channels and markets, and our teams, making this an exciting time to be part of Masimo Consumer.

Excellent compensation, benefits and work environment.In addition to a competitive salary, attractive incentive program, we offer a collaborative work environment and professional development opportunities. Join MASIMO CONSUMER and let’s build an even greater company together!

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