Commercial Business Unit Lead, Invoicing & Accounting - NL

Shine; Amsterdam; Hybrid; EUR 150,000 - 190,000; Full time

Job summary

Shine in Amsterdam is seeking a Commercial Business Unit Lead for Invoicing & Accounting to own and grow the Netherlands category, including Tellow and Shine NL products. You will carry the revenue number, manage the budget, and shape how the market is served.

The Dutch market is dynamic with mandatory e-invoicing on the horizon; you will partner with accountants, drive a hybrid go-to-market, and align product capabilities with local needs while building a strong self-serve and partner channel.

Qualifications

• Minimum of ten years of relevant experience.
• Strong experience in invoicing, accounting, bookkeeping, fintech and/or SMB software, ideally with real exposure to the accountant or CPA channel.
• A track record of owning a P&L or budget with real accountability for acquisition efficiency, not just top-line growth.
• Comfortable moving between strategy and hands-on execution: you'll be building this as much as running it.
• Strong analytical skills and confidence working with revenue reporting, forecasting and business performance.
• Fluency in Dutch and English.

Responsibilities

• Revenue and commercial performance for Invoicing & Accounting in the Netherlands, end to end.
• The go-to-market budget for the category, and how it's deployed across acquisition, retention and partnerships.
• The local commercial team: sales, paid acquisition, content, partnerships and CRM.
• The relationship with our accountant and CPA partner network, the single biggest lever on new customer growth in this category.
• The self-serve acquisition motion alongside the partner channel, so growth doesn't rely on one lever alone.
• Local pipeline, forecasting and performance reporting.

Skills

Invoicing

Accounting

Bookkeeping

Fintech

SMB software

Tools

Xero

Pennylane

Qonto

Moneybird

Job description

Shine in Amsterdam is seeking a Commercial Business Unit Lead for Invoicing & Accounting to own and grow the Netherlands category, including Tellow and Shine NL products. You will carry the revenue number, manage the budget, and shape how the market is served.

The Dutch market is dynamic with mandatory e-invoicing on the horizon; you will partner with accountants, drive a hybrid go-to-market, and align product capabilities with local needs while building a strong self-serve and partner channel.