Commercial BU Lead - Invoicing & Accounting (NL)

Hub; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

Shine NL seeks a Commercial Business Unit Lead to own and grow the Invoicing & Accounting business in the Netherlands, including Tellow and Shine NL products. You will drive revenue, budget, and channel strategy in a market with strong regulatory shifts toward digital accounting.

Reporting to the General Manager, Netherlands, you will shape market entry, collaborate with global brand and product teams, and define how Shine appears in the Dutch market while scaling a fast-growing product suite.

Qualifications

• Minimum of ten years of relevant experience.
• Strong experience in invoicing, accounting, bookkeeping, fintech and/or SMB software.
• Track record of owning a P&L or budget with accountability for acquisition efficiency.
• Comfortable moving between strategy and hands-on execution.
• Strong analytical skills with revenue reporting, forecasting and performance metrics.
• Fluency in Dutch and English.

Responsibilities

• Own revenue and commercial performance for Invoicing & Accounting in the Netherlands.
• Manage the go-to-market budget for the category across acquisition, retention and partnerships.
• Lead the local commercial team: sales, paid acquisition, content, partnerships and CRM.
• Develop and maintain relationships with accountant/CPA partner network as a growth lever.
• Balance self-serve product motion with partner channels to drive growth.
• Oversee local pipeline, forecasting and performance reporting.

Skills

Dutch & English

P&L ownership

Revenue forecasting

Analytical skills

Fintech experience

Channel partnerships

Invoicing & accounting

Budget management

Tools

Xero

Pennylane

Qonto

Moneybird

Job description

Shine NL seeks a Commercial Business Unit Lead to own and grow the Invoicing & Accounting business in the Netherlands, including Tellow and Shine NL products. You will drive revenue, budget, and channel strategy in a market with strong regulatory shifts toward digital accounting.

Reporting to the General Manager, Netherlands, you will shape market entry, collaborate with global brand and product teams, and define how Shine appears in the Dutch market while scaling a fast-growing product suite.